Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Klear is an influencer marketing platform owned by Meltwater that focuses on creator discovery, vetting, activation, and campaign measurement. It offers access to 30+ million influencer profiles with AI-powered search, the Klear Influencer Score for vetting, integrated contracting and payments, and real-time campaign reporting. Archive takes a fundamentally different approach by centering on UGC management and AI-powered content search. While Klear excels at finding and activating creators, Archive specializes in capturing, organizing, and repurposing all creator content your brand receives—whether commissioned or organic. Klear is built for the outbound creator activation workflow (find, brief, pay, measure). Archive is built for the inbound content workflow (capture, search, repurpose, embed). The two platforms solve different problems in the creator marketing stack. Klear helps you recruit and manage creator partnerships. Archive helps you maximize the value of every piece of content those partnerships produce.
Klear's creator discovery and vetting capabilities are comprehensive. The platform accesses 30+ million profiles, offers granular filtering by niche, location, price range, and influence tier, and uses an AI Influencer Score to quantify creator quality. The integrated contracting, e-signature, and payment system (supporting 97 currencies and 6 payment methods) streamlines creator activation workflows. Klear Connect provides centralized messaging and CRM functionality for managing influencer relationships. Real-time campaign reporting with EMV estimation and automatic content tracking via mentions and hashtags gives teams visibility into campaign performance. The platform's brand safety vetting identifies fake followers and suspicious engagement patterns. For teams running structured influencer programs with clear outbound activation workflows, Klear consolidates discovery, briefing, contracting, payment, and measurement into a single interface. The Recruit feature for brand ambassador applications is useful for community-driven programs. Klear's positioning within the Meltwater ecosystem provides access to broader social monitoring capabilities, though these are not deeply integrated into the core influencer product.
Klear's social listening capabilities are limited and influencer-focused rather than comprehensive. The platform monitors brand mentions and hashtags within influencer campaigns but lacks the semantic and visual search depth needed to find all UGC your brand receives—especially organic posts from customers who don't tag you or use inconsistent handles. There is no native social flirting or conversational engagement tooling; Klear Connect is designed for internal team collaboration and influencer outreach, not for engaging audiences on social platforms. Klear does not address the inbound UGC management problem. Once creators post content, Klear tracks it only if it includes your brand mention or campaign hashtag. Content that exists in your archive but wasn't explicitly tagged gets lost. There is no semantic or visual search across your historical UGC library, no frame-by-frame video analysis, and no automated usage rights capture via DM. Klear's reporting is campaign-centric, not content-centric; you see performance metrics but cannot easily search or repurpose individual assets across future campaigns. The platform lacks shoppable UGC feed capabilities, so you cannot embed creator content directly into product pages for conversion lift. Pricing is not publicly available and requires enterprise sales conversations, making it difficult for mid-market teams to assess cost-benefit. Implementation and onboarding details are sparse. For brands that need to find creators and activate campaigns, Klear is solid. For brands that need to capture, organize, and repurpose thousands of pieces of creator content across multiple campaigns and touchpoints, Klear leaves significant gaps that Archive fills directly.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the main difference between Archive and Klear for managing creator content?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Klear help with social listening and brand monitoring like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for teams that need both creator discovery and UGC management?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Klear help with UGC management after creators post content?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can I embed creator content on my website with Klear?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
