Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Iotk (If Only They Knew) is a mental fitness and wellness platform focused on hypnotherapy, breathwork, and mindset training for athletes and high performers. It operates as a direct-to-consumer service offering 1:1 sessions, guided meditation tapes, and in-person group workouts in South London. Archive is a purpose-built AI creator marketing platform designed for influencer teams, social leads, and brand marketers who need to discover creators, manage UGC at scale, track campaigns, and embed social proof on websites. The two platforms serve entirely different markets: Iotk addresses mental performance coaching, while Archive solves the operational and strategic challenges of managing creator partnerships and user-generated content. They do not compete.
Iotk's core strength is its specialized expertise in mental fitness training delivered by a qualified practitioner (Ted Lawlor) with a clear methodology combining hypnotherapy, breathwork, and visualization. The platform offers direct access to personalized coaching and a community of high performers. Pricing is transparent and accessible, with individual guided tapes starting at £15 and group sessions available. The in-person Mindset Workouts in South London create a differentiated, embodied experience that digital-only platforms cannot replicate. For athletes and wellness-focused individuals seeking mental performance improvement, Iotk provides a focused, human-centered alternative to generic meditation apps. Archive, by contrast, excels in automation, scale, and data intelligence. Archive's AI-powered social listening captures UGC across TikTok, Instagram, and YouTube 24/7 without manual monitoring. Its semantic and visual search lets teams find specific content in seconds rather than hours of scrolling. Creator vetting, campaign tracking, and automated usage rights management eliminate the spreadsheet-based workflows that consume 60-90 minutes daily for most brand teams. Archive's shoppable UGC feeds drive conversion by keeping shoppers on-site rather than redirecting them to Instagram. For influencer marketing teams managing dozens or hundreds of creator partnerships, Archive's automation unlocks program growth without proportional headcount increases.
Iotk has no creator marketing, influencer vetting, social listening, or UGC management capabilities. The platform is not designed for brand teams, social leads, or partnership managers. Its delivery model (1:1 sessions, in-person workouts, guided tapes) does not scale to the operational demands of managing creator programs or tracking campaign performance across multiple creators and platforms. There is no API, no multi-brand workspace support, no sentiment analysis, no competitor intelligence, and no integration with e-commerce or marketing tools. Iotk's pricing model is transactional and manual, requiring direct contact for corporate workshops or custom arrangements. For any organization seeking to automate creator discovery, UGC capture, or campaign reporting, Iotk is not a viable solution. Archive's documented gaps include the absence of native outreach and direct messaging tools for creator communication, limited trend detection capabilities, and no LinkedIn or YouTube channel coverage beyond Shorts. Some teams may need affiliate tracking or comprehensive influencer payment management, which Archive does not provide natively. However, these gaps are narrow and specific to certain workflows, whereas Iotk's limitations are categorical: it simply does not operate in the influencer marketing space.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the difference between Archive and Iotk for influencer marketing?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Iotk help with creator discovery and brand safety vetting?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Iotk offer social listening or UGC management features?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How does Archive's AI creator search compare to Iotk's creator discovery?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Iotk help with UGC management and campaign reporting like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
