Archive vs. GRIN

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Overiew: GRIN is a comprehensive influencer marketing platform that excels at creator relationship management, campaign coordination, and affiliate tracking across a 190M+ creator database. It offers solid social listening, creator discovery with advanced filtering, and integrated payment processing. Archive takes a different approach, focusing on AI-powered UGC capture, semantic content search, and automated creator intelligence. Where GRIN emphasizes workflow automation for managing creator relationships end-to-end, Archive specializes in understanding what creators are actually posting about your brand—capturing Stories before they disappear, analyzing sentiment at scale, and surfacing competitor intelligence through visual content analysis. GRIN is built for teams running structured influencer programs with multiple stakeholders; Archive is built for teams that need to find, vet, and activate creators faster by automating the manual surveillance and content organization work that typically consumes 60-90 minutes daily.

Strenghts: GRIN's core strengths are relationship management at scale, transparent pricing with clear tier progression, and integrated creator payments via PayPal and 1099 processing. The platform handles the full creator lifecycle—from outreach through contract management (DocuSign integration) to payment—in a single workspace. GRIN's Creator Search filters 190M+ creators by follower count, engagement metrics, audience demographics, and includes a Fake Influencer Tool for brand safety vetting. The platform integrates deeply with ecommerce (Shopify), email (Gmail, Klaviyo), and team tools (Slack), making it practical for brands running formal influencer programs. GRIN's pricing is fully transparent and month-to-month with no lock-in, starting at $399/month for the Lite tier. The platform includes SOC 2 Type II certification and GDPR compliance. For teams that need to manage dozens of creator relationships, track deliverables, and process payments in one system, GRIN removes significant operational friction.

Weakneses: GRIN's social listening is reactive rather than proactive—it requires you to set up tracking for specific keywords, hashtags, or competitors, but doesn't automatically capture all mentions or Stories the way Archive does. The platform doesn't offer semantic or visual search across UGC, meaning you can't search for 'product in kitchen setting' or find visually similar creators; you're limited to text-based filters and creator metadata. GRIN lacks real-time competitor intelligence showing which creators competing brands are activating and what content themes they're testing. There's no equivalent to Archive's Shoppable UGC Feeds for embedding creator content directly on product pages. GRIN's reporting is campaign-focused rather than content-focused, so if you need to understand what themes, aesthetics, or messaging actually drive performance in your UGC library, you'll need to manually analyze posts. The platform also doesn't offer automated usage rights management or historical content backfill, meaning you start from zero when you sign up. For teams whose primary pain point is finding and organizing existing creator content at scale—rather than managing ongoing creator relationships—GRIN requires more manual work upstream.

Why Archive
AI finds creators GRIN's filters miss

Archive automatically saves Instagram and TikTok Stories 24/7, while GRIN requires manual setup and monitoring that misses time-sensitive content.

Capture Stories before they disappear

Archive automatically saves Instagram and TikTok Stories 24/7, while GRIN requires manual setup and monitoring that misses time-sensitive content.

Search UGC with natural language

Find content using queries like "product in kitchen setting"across your entire UGC library instantly, not just creator metadata filters.

Here are the key differences between Archive and GRIN

Social Listening

Sentiment Analysis

AI UGC Search

24/7 Story Detection

Channel Coverage

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

AI analyzes every piece of content for sentiment, brand safety, and custom criteria you define—flagging issues before they escalate and surfacing content worth repurposing.

Super Search lets you find specific content using natural language queries like "unboxing video in kitchen" across your entire UGC library in seconds.

Automatic story capture saves Instagram and TikTok stories before they disappear after 24 hours, so you never miss time-sensitive content from creators posting overnight.

Track Instagram (feed, reels, stories, carousels), TikTok, and YouTube Shorts from a single dashboard with unified metrics—no jumping between native analytics.

Social Listening

Creator Activations

AI Creator Search

Creator Leaderboard

Gifting Campaigns

Brand Safety Vetting

Campaign Reporting

Usage Whitelisting

End-to-end workflow from discovering creators to tracking campaign deliverables and measuring performance in real-time—manage 500+ relationships without adding headcount.

Search 10M+ creator profiles using natural language ("micro-creators in sustainable fashion") or upload images to find visual lookalikes who match your brand aesthetic.

Rank creators by actual performance metrics—impressions, engagement, EMV—to identify top performers and inform future partnership decisions with real data.

Manage seeding programs from product shipment through content capture with automated tracking of who received, who posted, and gift-to-post conversion rates.

AI reviews years of historical content to flag creators with posts that violate your brand guidelines—political content, explicit material, competitor mentions—before you partner.

Real-time dashboards track campaign performance across all creators with metrics that update automatically as posts go live—share live links with leadership or clients.

Request usage rights and manage whitelisting permissions directly from captured content with one-click workflows—no more spreadsheets tracking which content has legal clearance.

Creator Vetting & Activations

Trend Prediction

AI Generated Comments

Comment Reporting

AI identifies posts with viral potential early based on engagement velocity and content patterns, so you can engage or amplify before they blow up and secure top comment placement.

AI learns your brand voice and suggests on-tone comments for engaging with UGC—review and customize before posting to stay consistent across hundreds of creator posts.

Track which comments drive engagement, reach, and visibility with metrics on your brand's social flirting performance—see which secured top placement on high-performing posts.

Social Flirting

Pricing model

Contract terms and features

Onboarding Process

Time to Implement

Support Services & Features

Compliance Features and Security Certifications

UGC-based pricing scales with your content volume—pay for the UGC you actually capture each month, not seat counts or fixed tiers that don't match your program's real usage.

Flexible contract options from monthly to annual, with plan upgrades available as your program scales—Starter, Pro, and Custom tiers match different team needs.

Contact our sales team to set up your account—connect your social accounts and start capturing posts immediately. Guided onboarding and Customer Success support available.

Start capturing content within minutes of connecting your social accounts—no multi-week implementation, engineering resources, or custom integrations required for core functionality.

Help Center documentation, in-app guidance, and Customer Success support based on your plan tier—enterprise customers get dedicated support and priority response times.

SOC 2 Type II certified with enterprise-grade security controls, ongoing compliance monitoring, and documentation available for procurement and vendor review processes.

Commercials, Delivery & Security
<div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Tracks brand mentions, hashtags, and creator posts in real-time. Advanced filters by follower count and keywords. Sentiment analysis shows how audiences perceive your brand.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Analyzes sentiment to understand brand perception. Identifies breakout creators driving buzz. Trend analysis dashboard spots emerging conversations over time.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Relies on manual keyword and hashtag searches. No natural language query capability to find specific content themes, creator types, or performance patterns across your UGC library.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Story tracking available but requires configuration. No automatic capture before expiration. Stories must be monitored manually or through scheduled checks.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Monitors Instagram, TikTok, and YouTube. Story capture requires manual setup per creator. No unified cross-platform dashboard for real-time content tracking across all channels.</p> </div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Database-driven search through 190M+ creators with filtering by follower count, engagement metrics, and demographics. Chrome extension provides real-time insights while browsing social platforms. Gia AI assistant automates discovery but focuses on campaign-specific matching rather than open creator network exploration.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Report Builder creates custom analytics dashboards. Tracks creator performance metrics including engagement rates, clicks, opens, and replies. Connects creator activity to business outcomes with polished reporting, but updates appear manual rather than real-time automated.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">End-to-end relationship management from outreach to campaign execution. Email templates, automated sequences, and communication tracking. Ecommerce integration handles product shipping, discount codes, and commission payments. Workflow includes contract management via DocuSign.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Creator and audience lookalike tools identify similar high-performing creators. Performance filtering by engagement rate, average views, likes, and comments. No explicit leaderboard ranking system mentioned for comparing creators by actual performance metrics.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Gifting management included in Lite tier ($399/month). Ecommerce integration handles product shipping to creators and tracks deliverables. No specific mention of automated tracking from shipment through content capture or seeding program management workflows.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Fake influencer detection tool checks for bot activity and fake followers. Advanced filtering includes creator and audience analysis. Trust Center provides brand safety guidelines, but no mention of historical content review or automated brand guideline violation detection.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No explicit usage rights management or whitelisting capabilities mentioned. Content management system organizes creator content by creator, publish date, and hashtags, but no workflow for requesting usage permissions or managing whitelisting rights.</p></div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No trend prediction capabilities identified. While GRIN offers trend analysis dashboards to spot emerging trends over time through social listening, it doesn't provide AI that identifies posts with viral potential early for proactive engagement or amplification.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No AI-powered comment generation found. GRIN's relationship management includes email templates and automated sequences for creator outreach, but lacks AI that learns brand voice to suggest contextual comments for engaging with UGC across social platforms.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No comment performance tracking found. GRIN provides comprehensive campaign reporting and social listening analytics, but lacks specific metrics on comment engagement, reach impact, or social interaction performance measurement.</p></div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Monthly subscription tiers from $399-$1,799/month with transparent capacity limits and feature restrictions per tier</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Month-to-month billing with no long-term contracts or lock-in commitments, credit card sign-up required</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Instant platform access upon sign-up. 3-minute demo available. Chrome extension for immediate social browsing insights.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Immediate access with credit card sign-up. No implementation timeline specified. Month-to-month billing with no long-term contracts.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Email &amp; WhatsApp available. Help center includes getting started guides, campaign tips, and FAQs. No dedicated account manager mentioned.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">SOC 2 Type II certified (Security, Availability, Integrity, Confidentiality). GDPR compliant. Annual third-party security audits conducted.</p></div>

More info about GRIN

Overview
Strengths
Weakensses

GRIN is a comprehensive influencer marketing platform that excels at creator relationship management, campaign coordination, and affiliate tracking across a 190M+ creator database. It offers solid social listening, creator discovery with advanced filtering, and integrated payment processing. Archive takes a different approach, focusing on AI-powered UGC capture, semantic content search, and automated creator intelligence. Where GRIN emphasizes workflow automation for managing creator relationships end-to-end, Archive specializes in understanding what creators are actually posting about your brand—capturing Stories before they disappear, analyzing sentiment at scale, and surfacing competitor intelligence through visual content analysis. GRIN is built for teams running structured influencer programs with multiple stakeholders; Archive is built for teams that need to find, vet, and activate creators faster by automating the manual surveillance and content organization work that typically consumes 60-90 minutes daily.

GRIN's core strengths are relationship management at scale, transparent pricing with clear tier progression, and integrated creator payments via PayPal and 1099 processing. The platform handles the full creator lifecycle—from outreach through contract management (DocuSign integration) to payment—in a single workspace. GRIN's Creator Search filters 190M+ creators by follower count, engagement metrics, audience demographics, and includes a Fake Influencer Tool for brand safety vetting. The platform integrates deeply with ecommerce (Shopify), email (Gmail, Klaviyo), and team tools (Slack), making it practical for brands running formal influencer programs. GRIN's pricing is fully transparent and month-to-month with no lock-in, starting at $399/month for the Lite tier. The platform includes SOC 2 Type II certification and GDPR compliance. For teams that need to manage dozens of creator relationships, track deliverables, and process payments in one system, GRIN removes significant operational friction.

GRIN's social listening is reactive rather than proactive—it requires you to set up tracking for specific keywords, hashtags, or competitors, but doesn't automatically capture all mentions or Stories the way Archive does. The platform doesn't offer semantic or visual search across UGC, meaning you can't search for 'product in kitchen setting' or find visually similar creators; you're limited to text-based filters and creator metadata. GRIN lacks real-time competitor intelligence showing which creators competing brands are activating and what content themes they're testing. There's no equivalent to Archive's Shoppable UGC Feeds for embedding creator content directly on product pages. GRIN's reporting is campaign-focused rather than content-focused, so if you need to understand what themes, aesthetics, or messaging actually drive performance in your UGC library, you'll need to manually analyze posts. The platform also doesn't offer automated usage rights management or historical content backfill, meaning you start from zero when you sign up. For teams whose primary pain point is finding and organizing existing creator content at scale—rather than managing ongoing creator relationships—GRIN requires more manual work upstream.

Fast-growing consumer
brands love Archive

Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.

Sarah Grosz
Influencer Marketing Manager

Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.

Kyle Seebohm
VP, Omnichannel Growth Marketing

Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.

Chad Janis
Founder

Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.

Michael Brandt
Co-founder and CEO

Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.

Kevin Lee
Co-Founder
Case Studies

Fast-growing consumer
brands love Archive

Read Case Study
Retail
How POPFLEX Found Out Taylor Swift Wore Them through Archive

POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).

Read Case Study
Marketing Services
How Archive Generated $1.2M in Pipeline Using Live Campaign Dashboards

Archive used Live Campaign Dashboards to launch our Live Campaign Dashboards campaign. Not joking. Read our dogfood story!

Read Case Study
Customer Electronics
How Nex Playground Turns UGC Into Marketing Assets 5x Faster Using Archive

Learn how this computer vision gaming brand uses Archive to turn family-fun UGC into powerful brand awareness campaigns in no time flat.

Frequently Asked Questions

  • What's the main difference between Archive and GRIN for creator discovery?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive uses AI-powered semantic and visual search to find creators across a 30M+ database — you can search for "creators posting about sustainability in kitchen settings"or find visually similar content themes. GRIN offers traditional database filtering through 190M+ creators by follower count, engagement metrics, and demographics. Archive captures and analyzes what creators are actually posting about your brand automatically, while GRIN requires you to set up tracking for specific keywords and hashtags. If you need to find creators based on content themes and visual aesthetics, Archive's AI search is more powerful. If you need to filter by audience demographics and engagement stats, GRIN's database approach works well.

  • How do the social listening capabilities compare?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive automatically captures all brand mentions across Instagram, TikTok, and YouTube — including Stories before they disappear — without requiring setup. You get semantic search across captured content and competitor intelligence showing which creators competing brands are activating. GRIN offers real-time mention tracking with sentiment analysis, but you need to configure monitoring for specific keywords, hashtags, and competitors. GRIN's strength is trend analysis dashboards and customizable tracking. Archive's strength is comprehensive automatic capture and AI-powered content analysis. Choose Archive if you want hands-off monitoring that catches everything. Choose GRIN if you prefer configurable tracking with detailed sentiment reporting.

  • Which platform is better for managing creator relationships and payments?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    GRIN excels at relationship management with integrated email templates, automated sequences, contract management via DocuSign, and creator payments through PayPal with 1099 processing. It handles the full creator lifecycle from outreach to payment in one workspace. Archive focuses on content intelligence and doesn't offer native outreach tools, contract management, or payment processing. If you're running structured influencer programs with multiple stakeholders and need to manage creator communications, contracts, and payments, GRIN is purpose-built for this workflow. Archive is better if your primary need is finding, organizing, and analyzing creator content at scale rather than managing ongoing creator relationships.

  • Does GRIN offer AI-powered content search like Archive?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    No. GRIN uses traditional database filtering to search through 190M+ creators by follower count, engagement metrics, and demographics, but you can't search for content themes like "product in kitchen settings"or find visually similar posts. Archive's AI understands what's actually in your UGC library — you can search semantically across thousands of posts using natural language queries, find creators based on visual aesthetics, and discover content patterns that drive performance. If you need to organize and search through large volumes of creator content by what's actually shown or discussed, Archive's semantic and visual search capabilities are significantly more powerful than GRIN's metadata-based filtering.

  • Which platform captures more comprehensive social listening data?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive automatically captures all brand mentions across Instagram, TikTok, and YouTube — including Stories before they disappear — without any setup required. You get complete coverage from day one, plus competitor intelligence showing which creators competing brands are activating. GRIN offers solid social listening with sentiment analysis and trend dashboards, but requires you to configure tracking for specific keywords, hashtags, and competitors. GRIN's approach works well if you want customizable monitoring with detailed sentiment reporting. Archive's approach is better if you want comprehensive automatic capture that catches everything, including the ephemeral content that typically gets missed in manual monitoring workflows.

    • See how Archive’s intelligence will make you rethink how you run creator marketing

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