Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Datemaker is a consumer lifestyle mobile app for personal date planning—not a B2B marketing technology platform. It helps users discover venues, plan itineraries, and share outings with friends through an iPhone and iPad app available on the Apple App Store. Archive, by contrast, is a purpose-built AI creator marketing platform designed for social teams, influencer marketers, and brand managers. Archive automates the entire creator workflow: social listening, creator discovery and vetting, campaign activation, and performance reporting. While Datemaker serves individual consumers planning personal dates, Archive serves marketing professionals managing creator partnerships, UGC capture, and influencer campaigns at scale. The two operate in entirely different categories and serve completely different audiences.
Datemaker's primary strength is its focus and simplicity as a consumer app. It excels at helping individuals discover real venues and plan social outings through an intuitive mobile interface. The app includes useful features like the Spin the Wheel randomizer for date ideas, achievement tracking, and friend-sharing capabilities that create engagement within its niche. For personal users, the app delivers a streamlined experience without unnecessary complexity. However, these strengths are irrelevant to B2B marketing workflows. Archive's strengths in creator marketing—AI-powered social listening, semantic UGC search, creator vetting, automated usage rights, and real-time campaign reporting—address actual pain points that Datemaker's consumer app cannot solve. Archive's 30M+ creator database, visual search across video frames, automatic story capture, and brand safety vetting are built specifically for marketing teams managing influencer partnerships and UGC at scale.
Datemaker has fundamental weaknesses when evaluated as a marketing technology platform because it was never designed as one. The app lacks any social listening capabilities, creator discovery tools, audience analytics, brand safety vetting, campaign management features, or influencer activation workflows. There is no creator database, no sentiment analysis, no usage rights management, and no performance reporting dashboards. The datemaker.com domain is listed for sale and inactive, and the app itself is a consumer utility with no B2B infrastructure, API access, enterprise support, or multi-user workspace management. Datemaker also lacks integration with e-commerce platforms, no ability to track creator performance metrics, no competitor intelligence features, and no tools for managing creator contracts or briefing workflows. For any marketing team evaluating creator marketing platforms, Datemaker is not a viable alternative because it does not operate in this category. Archive, by contrast, is purpose-built for these workflows and includes features like automated 24/7 social listening, AI creator search across 10M+ profiles, real-time campaign dashboards, brand safety analysis, and shoppable UGC feeds—capabilities that directly address how modern marketing teams source, vet, activate, and measure creator partnerships.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
Is Datemaker a marketing platform like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Datemaker help with creator discovery and vetting?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Datemaker offer social listening or UGC capture?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Datemaker offer campaign management or creator partnerships?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Datemaker track performance metrics or provide marketing analytics?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
