Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Captiv8 is a comprehensive influencer marketing platform designed for brands managing large-scale creator partnerships and affiliate programs. It excels at creator discovery with 500+ search filters across a database of 15M+ creators, campaign workflow automation, and commerce integration through Shopify and TikTok Shop. Captiv8 operates on both self-service and managed service models, having executed over 35,000 campaigns. However, Captiv8's strength lies in campaign execution and creator activation rather than content intelligence. Archive takes a fundamentally different approach by centering on AI-powered UGC management and social listening. Archive automatically captures and indexes short-form video content (TikTok, Instagram Reels, Stories, YouTube) the moment it goes live, then uses semantic and visual search to make that content actionable. While Captiv8 helps you find and activate creators, Archive helps you understand what creators are already saying about your brand and competitors, then leverage that content across your marketing stack. For teams that need both creator partnership management and deep content intelligence, Archive and Captiv8 serve complementary but distinct workflows: Captiv8 for outbound creator recruitment and campaign briefs, Archive for inbound content capture and competitive monitoring.
Captiv8's creator discovery engine is robust, offering 500+ search filters and AI-generated creator recommendations based on velocity, brand relevance, and audience demographics. The platform's workflow automation streamlines campaign briefs, contracts, and creator collaboration in a single interface. Captiv8's commerce integrations are particularly strong, with native Shopify support, TikTok Shop partnership capabilities, and affiliate tracking that connects creator content directly to revenue attribution. The managed service option appeals to enterprise teams without in-house creator operations expertise. Captiv8's sentiment analysis using natural language processing on comments provides campaign-level insights. For brands running high-volume affiliate programs or managing 50+ creator partnerships simultaneously, Captiv8's workflow consolidation and payment infrastructure reduce operational friction. The platform's ability to track custom metrics and integrate with Looker and Tableau supports data-driven decision-making at scale.
Captiv8 does not publicly disclose pricing, requiring all prospects to book a demo before understanding cost structure or contract terms, which creates friction for mid-market buyers evaluating multiple platforms. The platform lacks native social listening capabilities for monitoring untagged brand mentions or competitor activity across social platforms—it focuses on creator-initiated content rather than capturing organic conversations. Captiv8 does not offer automated story capture, meaning time-sensitive Instagram and TikTok Stories content is missed unless manually monitored. There is no semantic or visual search across historical UGC, limiting the ability to find specific content themes or product placements within your existing content library. Captiv8's social insights are primarily campaign-focused rather than brand-focused, making it less useful for competitive intelligence or trend detection across your industry. The platform lacks explicit social flirting or conversational engagement features for real-time audience interaction. Implementation and onboarding details are not publicly documented, making it difficult to assess time-to-value or support quality. Archive outperforms Captiv8 in UGC search, automated content capture (including Stories), competitor monitoring, and semantic video analysis—making Archive the stronger choice for brands prioritizing content intelligence and social listening over creator recruitment workflows.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the main difference between Archive and Captiv8 for UGC management?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Captiv8 track competitor activity like Archive does?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for teams that need both creator partnerships and content intelligence?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Captiv8 automatically capture Stories and ephemeral content like Archive does?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform offers better AI-powered content search and discovery?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
