Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Bera is a brand intelligence platform focused on consumer research, brand tracking, and predictive analytics. It measures brand equity, positioning, and pricing power through survey-based census-matched data across 5,000+ brands. Bera does not offer social listening, creator discovery, creator vetting, influencer activations, or social engagement tools. Archive, by contrast, is purpose-built for creator marketing teams. It automates UGC capture across TikTok, Instagram, and YouTube; enables AI-powered creator search across 10M+ profiles; provides brand safety vetting through historical content analysis; and manages end-to-end creator campaigns with real-time performance tracking. Where Bera answers "what do consumers think about our brand,"Archive answers "which creators are talking about us, are they safe to partner with, and how do we activate them at scale."
Bera excels at brand health measurement and competitive benchmarking. Its census-matched consumer data, 10+ years of historical tracking, and integration with media mix modeling make it valuable for finance-aligned brand strategy and pricing optimization. The platform's emotional AI (via Brand Innovator) measures ad creative effectiveness in real-time. Bera also offers dedicated account teams and professional services, which appeals to enterprise brands seeking strategic consulting alongside analytics. For organizations focused purely on brand perception and market positioning, Bera provides comprehensive, research-backed insights that Archive does not attempt to replicate.
Bera has no social listening capability—it does not monitor social media mentions, track creator conversations, or capture UGC. It lacks creator discovery, vetting, or activation tools entirely, making it unsuitable for influencer marketing workflows. Bera's pricing is opaque and requires direct sales engagement, with no public tier information. Implementation appears to require significant onboarding and professional services investment, creating longer sales cycles and higher barriers to entry for mid-market teams. Most critically, Bera cannot answer the core questions creator marketers ask: "Which creators are posting about us?""Are they brand-safe?""How do we brief and track them?"Archive solves all three in a single platform with transparent pricing, self-serve onboarding, and real-time dashboards—making it the clear choice for social and influencer teams.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the difference between Archive and Bera for creator marketing teams?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Bera help with social listening and UGC capture like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for proving creator program ROI?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Bera offer creator discovery and brand safety vetting like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Bera capture UGC and track creator campaign performance?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
