Archive vs. Amplify

Archive captures every mention, story, and tag automatically. Amplify focuses on campaign execution. If you need always-on social listening, creator discovery across platforms, and a single source of truth for all your UGC, Archive is built for that workflow.

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Used and trusted by 50,000 brands

Get to know Amplify better

Overiew: Amplify (by One Impression) is an India-based UGC creator marketplace that connects brands with micro to mid-tier influencers (5K-250K followers) for paid campaigns. The platform focuses on transactional creator activations with a credit-based pricing model starting at ₹2,900. Archive takes a different approach as an AI-powered creator marketing platform built for ongoing UGC management, not just one-off campaigns. Where Amplify helps you book creators for a single campaign, Archive helps you build a sustainable creator program with always-on social listening, AI-powered content search, and automated rights management. Amplify is best suited for brands running occasional influencer campaigns in India who want a managed marketplace experience. Archive is built for teams who need to capture, organize, and activate UGC at scale across Instagram, TikTok, and YouTube, with deeper creator vetting and competitive intelligence.

Strenghts: Amplify offers a straightforward marketplace model that works well for brands new to influencer marketing or running simple campaigns. Fast campaign turnaround: Amplify promises 72-hour delivery and provides 4-5 day end-to-end campaign timelines with managed creator coordination. Low barrier to entry: No subscription fees and credit-based pricing starting at ₹2,900 makes it accessible for brands testing influencer marketing. Managed creator matching: AI-powered matching across 50,000+ creators handles discovery and vetting for brands without dedicated influencer teams. Barter-friendly options: 25% discount for product-only collaborations helps brands with limited budgets get started with creator content. Refund protections: 2X creator options and 50-100% refund policies reduce risk for brands unfamiliar with creator partnerships.

Weakneses: Amplify's marketplace model creates significant gaps for brands building long-term creator programs or needing enterprise-grade UGC management. No social listening: Amplify cannot detect organic brand mentions, capture Stories before they expire, or monitor untagged UGC. Archive's 24/7 social listening automatically captures content across Instagram, TikTok, and YouTube. No UGC library or search: Content created through Amplify campaigns isn't organized in a searchable archive. Archive's Super Search lets you find specific content using natural language across your entire UGC library. Limited creator vetting depth: Amplify matches based on follower count and category. Archive's brand safety vetting uses AI to review years of historical content before you partner. No competitive intelligence: Amplify offers no visibility into competitor creator programs. Archive surfaces which creators competitors are activating and what content themes they're testing. No usage rights automation: Amplify doesn't handle ongoing content permissions. Archive automates rights requests via DM and tracks whitelisting status. Regional focus: Amplify's creator network and pricing (INR) is optimized for the Indian market. Archive provides global coverage with a 30M+ creator database. No shoppable content tools: Amplify delivers campaign content but doesn't help you turn UGC into on-site conversion. Archive's Shoppable UGC Feeds embed creator content directly on product pages.

Here are the key differences between Archive and Amplify

Archive Radar

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

Archive Radar

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

Archive Radar

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

Archive Radar

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

<div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No explicit information was found on the amplify.club domain regarding "Social Listening"capabilities or equivalent functionality. The site does not mention monitoring of social platforms for brand mentions, sentiment analysis, real-time alerts for brand conversations, or social channel monitoring features. The platform does reference real-time live dashboards with live engagement tracking and real-time metrics (viewers, engagement rate, content performance by creator) as mentioned in the Nykaa case study, but these appear to be campaign performance analytics for influencer content rather than social listening or brand monitoring tools. The platform provides instant alerts for anomalies in campaign performance metrics, but this relates to creator content tracking rather than broader social conversation monitoring. The platform's focus appears to be on creator management and campaign execution rather than social listening or brand monitoring services. No documentation or product pages describe sentiment analysis, brand mention tracking, or social platform monitoring capabilities.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No sentiment analysis features documented. Tracks engagement metrics like views and ER, but no AI-powered content or brand safety analysis.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No natural language search or AI-powered content discovery features mentioned. Platform focuses on creator matching rather than searching existing UGC libraries.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No automatic story capture or detection mentioned. Creators post content as part of managed campaigns, but no passive story monitoring exists.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>Supports Instagram (reels, stories, carousels) and YouTube Shorts for creator campaigns. No unified dashboard for tracking UGC across platforms mentioned.</p> </div>

<div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div>Campaign-focused workflow built for influencer activations with automated briefing and go-live coordination, but lacks always-on UGC detection outside of campaigns.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div>AI-powered matching scans 50K+ creators across 50+ categories. Search is campaign-focused rather than open discovery across a broader creator network.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No dedicated leaderboard feature. Performance data lives within individual campaigns rather than a unified view ranking creators by metrics over time.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div>Supports product seeding with shipment tracking and barter options (25% discount). No automated post-tracking to connect who received product to who posted.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div>Offers audience demographics and engagement pattern analysis for creator-brand fit. No documented historical content review or brand safety flagging before partnerships.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div>Real-time dashboards track engagement, views, and content performance by creator. Metrics are campaign-scoped with alerts for anomalies during active campaigns.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div>No documented usage rights or whitelisting workflow. Platform focuses on content creation and go-live rather than post-campaign content licensing or paid amplification.</p> </div>

<div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No trend prediction or viral potential detection features found. Platform focuses on campaign performance metrics and engagement tracking after content goes live, not predictive analytics.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No AI-generated comment suggestions or brand voice learning capabilities. Platform handles creator briefing and content approval, but lacks tools for brand-side social engagement.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"></path> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No comment tracking or social flirting analytics available. Real-time dashboards focus on creator content performance (views, engagement rate) rather than brand comment effectiveness.</p> </div>

<div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> No monthly subscription or long-term commitment required. Flexible cancellations with 50-100% refunds depending on timing. Credit-based system means you pay as you go.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> Self-serve setup: sign up, add billing details, create your first campaign. Help articles and demo booking available, but no structured onboarding program or dedicated implementation support documented.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> Designed for quick starts with a 4-5 day campaign timeline from discovery to go-live. Credit-based system means no contract negotiation, but limited customization or integration support for complex workflows.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> Email and WhatsApp support available. Help center covers getting started guides, campaign tips, and FAQs. No dedicated account manager or CSM mentioned for ongoing strategic guidance.</p> </div> <div class="platform-key-cell is--content is--icon"> <p class="t-paragraph-3-rg text-color-cgray900"><div class="platform-key-icon"><svg width="100%"height="100%"style=""viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> No SOC 2, GDPR, or security certifications mentioned on the site. International billing supported with PAN/EIN flexibility, but no documented data protection policies or enterprise-grade compliance frameworks.</p> </div>

Get to know Amplify better

Amplify (by One Impression) is an India-based UGC creator marketplace that connects brands with micro to mid-tier influencers (5K-250K followers) for paid campaigns. The platform focuses on transactional creator activations with a credit-based pricing model starting at ₹2,900. Archive takes a different approach as an AI-powered creator marketing platform built for ongoing UGC management, not just one-off campaigns. Where Amplify helps you book creators for a single campaign, Archive helps you build a sustainable creator program with always-on social listening, AI-powered content search, and automated rights management. Amplify is best suited for brands running occasional influencer campaigns in India who want a managed marketplace experience. Archive is built for teams who need to capture, organize, and activate UGC at scale across Instagram, TikTok, and YouTube, with deeper creator vetting and competitive intelligence.

Amplify offers a straightforward marketplace model that works well for brands new to influencer marketing or running simple campaigns. Fast campaign turnaround: Amplify promises 72-hour delivery and provides 4-5 day end-to-end campaign timelines with managed creator coordination. Low barrier to entry: No subscription fees and credit-based pricing starting at ₹2,900 makes it accessible for brands testing influencer marketing. Managed creator matching: AI-powered matching across 50,000+ creators handles discovery and vetting for brands without dedicated influencer teams. Barter-friendly options: 25% discount for product-only collaborations helps brands with limited budgets get started with creator content. Refund protections: 2X creator options and 50-100% refund policies reduce risk for brands unfamiliar with creator partnerships.

Amplify's marketplace model creates significant gaps for brands building long-term creator programs or needing enterprise-grade UGC management. No social listening: Amplify cannot detect organic brand mentions, capture Stories before they expire, or monitor untagged UGC. Archive's 24/7 social listening automatically captures content across Instagram, TikTok, and YouTube. No UGC library or search: Content created through Amplify campaigns isn't organized in a searchable archive. Archive's Super Search lets you find specific content using natural language across your entire UGC library. Limited creator vetting depth: Amplify matches based on follower count and category. Archive's brand safety vetting uses AI to review years of historical content before you partner. No competitive intelligence: Amplify offers no visibility into competitor creator programs. Archive surfaces which creators competitors are activating and what content themes they're testing. No usage rights automation: Amplify doesn't handle ongoing content permissions. Archive automates rights requests via DM and tracks whitelisting status. Regional focus: Amplify's creator network and pricing (INR) is optimized for the Indian market. Archive provides global coverage with a 30M+ creator database. No shoppable content tools: Amplify delivers campaign content but doesn't help you turn UGC into on-site conversion. Archive's Shoppable UGC Feeds embed creator content directly on product pages.

Why Archive

Archive captures your UGC automatically. Amplify only runs campaigns.

Amplify helps you execute one-off influencer campaigns. Archive gives you always-on social listening, a searchable content library, and the creator intelligence to build long-term relationships, not just transactions.

Never lose a Story or mention again

Archive's creator database is 600x larger than Amplify's network, with visual and semantic search to find creators who match your brand's aesthetic across the entire social landscape.

Search 30M+ creators, not just 50K

Archive's creator database is 600x larger than Amplify's network, with visual and semantic search to find creators who match your brand's aesthetic across the entire social landscape.

Archive's AI reviews historical posts to flag brand safety risks before you partner. Amplify only checks basic demographics during campaign matching.

Fast-growing consumer brands love Archive

Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.

Sarah Grosz

Influencer Marketing Manager

Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.

Kyle Seebohm

VP, Omnichannel Growth Marketing

Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.

Chad Janis

Founder

Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.

Michael Brandt

Co-founder and CEO

Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.

Kevin Lee

Co-Founder

Case Studies

Fast-growing consumer brands love Archive

Read Case Study

Retail

How POPFLEX Found Out Taylor Swift Wore Them through Archive

POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).

Read Case Study

Marketing Services

How Archive Generated $1.2M in Pipeline Using Live Campaign Dashboards

Archive used Live Campaign Dashboards to launch our Live Campaign Dashboards campaign. Not joking. Read our dogfood story!

Read Case Study

Customer Electronics

How Nex Playground Turns UGC Into Marketing Assets 5x Faster Using Archive

Learn how this computer vision gaming brand uses Archive to turn family-fun UGC into powerful brand awareness campaigns in no time flat.

Frequently Asked Questions

Can I switch from Amplify to Archive without losing my creator relationships?

Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.