Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Amplify (by One Impression) is an India-based UGC creator marketplace that connects brands with micro to mid-tier influencers (5K-250K followers) for paid campaigns. The platform focuses on transactional creator activations with a credit-based pricing model starting at ₹2,900. Archive takes a different approach as an AI-powered creator marketing platform built for ongoing UGC management, not just one-off campaigns. Where Amplify helps you book creators for a single campaign, Archive helps you build a sustainable creator program with always-on social listening, AI-powered content search, and automated rights management. Amplify is best suited for brands running occasional influencer campaigns in India who want a managed marketplace experience. Archive is built for teams who need to capture, organize, and activate UGC at scale across Instagram, TikTok, and YouTube, with deeper creator vetting and competitive intelligence.
Amplify offers a straightforward marketplace model that works well for brands new to influencer marketing or running simple campaigns. Fast campaign turnaround: Amplify promises 72-hour delivery and provides 4-5 day end-to-end campaign timelines with managed creator coordination. Low barrier to entry: No subscription fees and credit-based pricing starting at ₹2,900 makes it accessible for brands testing influencer marketing. Managed creator matching: AI-powered matching across 50,000+ creators handles discovery and vetting for brands without dedicated influencer teams. Barter-friendly options: 25% discount for product-only collaborations helps brands with limited budgets get started with creator content. Refund protections: 2X creator options and 50-100% refund policies reduce risk for brands unfamiliar with creator partnerships.
Amplify's marketplace model creates significant gaps for brands building long-term creator programs or needing enterprise-grade UGC management. No social listening: Amplify cannot detect organic brand mentions, capture Stories before they expire, or monitor untagged UGC. Archive's 24/7 social listening automatically captures content across Instagram, TikTok, and YouTube. No UGC library or search: Content created through Amplify campaigns isn't organized in a searchable archive. Archive's Super Search lets you find specific content using natural language across your entire UGC library. Limited creator vetting depth: Amplify matches based on follower count and category. Archive's brand safety vetting uses AI to review years of historical content before you partner. No competitive intelligence: Amplify offers no visibility into competitor creator programs. Archive surfaces which creators competitors are activating and what content themes they're testing. No usage rights automation: Amplify doesn't handle ongoing content permissions. Archive automates rights requests via DM and tracks whitelisting status. Regional focus: Amplify's creator network and pricing (INR) is optimized for the Indian market. Archive provides global coverage with a 30M+ creator database. No shoppable content tools: Amplify delivers campaign content but doesn't help you turn UGC into on-site conversion. Archive's Shoppable UGC Feeds embed creator content directly on product pages.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
Can I switch from Amplify to Archive without losing my creator relationships?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Archive work for brands running campaigns in India or other markets outside the US?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
What happens to content after a campaign ends on each platform?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How do the two platforms compare for repurposing UGC on my website?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Which platform is better for finding creators who already love my brand?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
Book a 30-minute demo and watch your current process automate in real time.
