LinkedIn has become the dominant channel for B2B influencer marketing, with 99% of B2B marketers with an always-on influencer strategy finding it to be effective. Yet nearly half still struggle to find the right creators. For brands targeting decision-makers, founders, and executives, having the right creator marketing platform makes the difference between scattered manual workflows and scalable programs that prove ROI.

Key Takeaways

• Archive leads for automated content capture: The platform tracks 400% more content than competitors and saves teams 40+ hours weekly on manual tracking tasks.
• LinkedIn coverage is critical for B2B success: Influencer-created content on LinkedIn sees 3x higher engagement than branded posts, making platform-specific discovery essential.
• Always-on programs outperform campaigns: 82% of top-performing teams use always-on influencer programs rather than one-off activations.
• The market is growing fast: The global influencer marketing platform market size was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032.
• Finding creators remains the biggest challenge: 48% of marketers cite finding the right influencers as their primary pain point.

The platforms below were evaluated based on LinkedIn coverage depth, B2B specialization, pricing transparency, and enterprise validation. Archive ranks first for its industry-leading automation capabilities that eliminate the manual screenshot-and-spreadsheet workflows most teams still rely on.

1) Archive — Best for Capturing Everything Your Community Posts

Best For: B2B brands running always-on creator programs who need to capture everything without manual tracking

Price: Custom pricing; book a demo for details

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for B2B Brands

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For B2B brands running gifting programs or ambassador campaigns, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions, plus Competitor Insights to see competitive benchmarks without doomscrolling.

Real Results:

• Ketone-IQ: 29% website revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including DoorDash, Allbirds, Momofuku, Notion, Uniqlo, and Quest Nutrition. The platform connects to your social accounts in under 5 minutes with zero coding required.

2) Favikon

Favikon has built the deepest LinkedIn influencer database available for B2B discovery. The platform tracks 10+ million influencers across nine platforms including LinkedIn, Instagram, X, TikTok, YouTube, Substack, Pinterest, Twitch, and Snapchat.

Best For

B2B SaaS and professional services brands targeting decision-makers on LinkedIn

Key Features

• Comprehensive LinkedIn coverage with proprietary Influence Score for authenticity verification
• AI-powered search across 9 platforms simultaneously
• Authenticity scoring to weed out fake followers and engagement

Pricing

• Starter: Starts at $79/month annually
• Standard: Starts at $159/month annually
• Pro: Starts at $359/month annually

3) Thinkers360

Thinkers360 is the only platform built exclusively for B2B thought leadership. Rather than tracking social media followers, the platform maintains an opt-in network of verified thought leaders across professional niches in technology, consulting, professional services, healthcare, finance, and education.

Best For

Enterprise technology companies seeking verified industry experts and analysts

Key Features

• Opt-in network of verified thought leaders with credentialed expertise
• Expert directories covering technology, consulting, professional services, healthcare, finance, and education
• Thought leadership leaderboards for identifying top voices in specific industries

Pricing

• Content: $9.99/month
• Individual: $29/month
• Enterprise: $249/month

4) HypeAuditor

HypeAuditor offers deep influencer analytics, with a database of 219.2M+ creators and 15-year historical content analysis capability. The platform serves 8,000+ brands with advanced fraud detection.

Best For

Brands prioritizing audience quality verification and fake follower detection

Key Features

• Influencer discovery with detailed filters for audience size, location, industry, engagement, and credibility
• Advanced audience quality analysis and fraud detection
• Media monitoring and competitor analysis across Instagram, TikTok, YouTube, Twitch, X, and Snapchat

Pricing

Custom pricing available upon request; free trial available with limitations

5) Sprout Social

Sprout Social completed its acquisition of Tagger, creating the only platform that combines comprehensive social media management with influencer marketing capabilities.

Best For

Enterprise teams needing unified social media management and influencer marketing in one platform

Key Features

• AI-powered influencer discovery with Brand Fit Score
• Official API partnerships with Meta, Instagram, TikTok, and YouTube
• Unified social management and influencer marketing hub
• Signals proprietary social intelligence engine

Pricing

Influencer Marketing pricing available upon request

6) Modash

Modash tracks 250+ million influencers across Instagram, TikTok, and YouTube, offering enterprise-quality audience demographics filtering and fake follower detection at mid-market pricing.

Best For

Growing B2B brands that need enterprise-grade features at accessible pricing

Key Features

• 250M+ influencer database with advanced audience demographics filtering
• Fake follower detection and audience quality analysis
• Scalable platform proven for global programs

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Custom pricing

7) Traackr

Traackr offers deep global coverage, tracking 7+ million influencers across 71 countries and 26 languages. The platform has analyzed 4 billion creator posts for historical trend monitoring.

Best For

Fortune 500 brands running multi-language, multi-region influencer programs

Key Features

• Global coverage across 71 countries and 26 languages
• 4 billion creator posts available for historical analysis
• Cross-platform trend monitoring and competitive benchmarking
• 13 social platforms tracked including LinkedIn

Pricing

• Standard plan starts at $32,500/yr
• Plus plan starts at $55,000/yr
• Enterprise pricing upon request

8) CreatorIQ

CreatorIQ analyzes 1 billion+ social accounts and provides deep CRM integration capabilities. Implementation typically takes 6-8 weeks for Fortune 500 companies.

Best For

Fortune 500 companies needing influencer marketing integrated with Salesforce and Google Analytics

Key Features

• AI-powered discovery analyzing 1B+ accounts
• Deep Salesforce and Google Analytics integration
• Global payment processing and contract management
• Custom dashboards and competitive benchmarking

Pricing

Pricing available upon request

9) Upfluence

Upfluence's Live Capture technology identifies influencers who visit your website, uncovering hidden creators within your existing customer base. The platform tracks 4 million influencers with Shopify and Klaviyo integration for affiliate tracking.

Best For

B2B2C brands selling through e-commerce who want to identify influencers in their customer base

Key Features

• Live Capture identifies influencers visiting your website
• Shopify and Klaviyo integration for affiliate tracking
• AI-assisted language recognition powered by ChatGPT
• 25% faster influencer workflow

Pricing

Custom pricing with free tools available

10) BrandRefer

BrandRefer is the only platform built exclusively for LinkedIn influencer campaigns, with access to 800,000+ B2B professionals in its network.

Best For

B2B technology and SaaS companies running LinkedIn-only influencer programs

Key Features

• LinkedIn-exclusive focus for B2B micro-influencer campaigns
• Network of 800,000+ professionals across technology, software, e-commerce, finance, healthcare, and manufacturing
• Real-time campaign performance tracking
• Lead generation and performance monitoring

For brands committed to LinkedIn as their primary influencer channel, BrandRefer provides specialized capabilities.

Notable Clients: Bloomreach, Zendesk, Aveva, Dataiku, Celonis, Taulia

Pricing

Undisclosed pricing; register for details

11) Brandwatch Influence

Brandwatch Influence (formerly Klear) reduced reporting time from 15 hours to 10 minutes with one-click reporting capabilities.

Best For

Fortune 100 companies needing fast campaign analytics and consumer intelligence integration

Key Features

• One-click reporting automation
• 24M creator database
• Integration with broader consumer intelligence
• Won MarTech Breakthrough Award 2023 for Best Influencer Marketing Management Platform

Pricing

Custom pricing available upon request

12) Meltwater

Meltwater fully integrated Klear in April 2024, creating a platform that combines influencer marketing with PR and media monitoring. The platform tracks 30+ million influencers across Instagram, TikTok, YouTube, Twitter, Pinterest, and blogs.

Best For

B2B PR teams integrating influencer marketing with earned media programs

Key Features

• 30M+ influencer database
• Single portal for influencer communication integrated with media monitoring
• Cross-platform analysis eliminating silos between influencer and earned media

For B2B communications teams where influencer marketing and PR need to work together, Meltwater provides integrated capabilities.

Pricing

Custom quote upon request

13) GRIN

GRIN provides deep Shopify integration with automated gifting and seeding workflows. The platform includes a real-time influencer data browser extension for on-the-fly creator research.

Best For

B2B brands with gifting programs needing automated seeding workflows

Key Features

• Deep Shopify integration for direct sales tracking
• Automated gifting and seeding workflows
• Automated payment processing within platform
• Real-time influencer data browser extension

For brands running substantial product seeding programs, GRIN automates the manual work of tracking gifting results and managing creator relationships. Free trial available.

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

14) BuzzSumo

BuzzSumo takes a content-centric approach to influencer discovery, finding the top sharers of specific content rather than filtering by follower count. The platform includes a 700K journalist database for B2B PR.

Best For

B2B content marketing teams seeking thought leaders and journalists

Key Features

• Content-centric influencer discovery based on what creators share, not follower count
• 700K journalist database for B2B PR
• Content performance analysis across Facebook, X, Pinterest, and Reddit
• Competitor content analysis

For B2B brands where thought leadership content drives influence, BuzzSumo's content-first approach finds creators based on relevance rather than reach.

Notable Clients: Buzzfeed, HubSpot, The Telegraph, Expedia

Pricing

• Content Creation: $199/month
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month

15) Aspire

Aspire positions itself as a word-of-mouth commerce platform, bridging the gap between influencer marketing and customer advocacy programs.

Best For

B2B brands building community-driven programs combining influencer and customer advocacy

Key Features

• Discovery and marketplace tools
• UGC management and content repurposing
• Affiliate and promo-code tracking
• Customer advocacy tools alongside influencer marketing

For B2B brands that see customers and influencers as part of the same ecosystem, Aspire provides tools to manage both relationships within a single platform.

Pricing

Pricing available upon request

Frequently Asked Questions

What is a LinkedIn influencer marketing platform?

A LinkedIn influencer marketing platform helps B2B brands find, vet, and manage relationships with creators who have influence on LinkedIn. These platforms typically provide creator discovery, campaign management, content tracking, and performance reporting. The best platforms automate manual workflows like screenshotting content and tracking results in spreadsheets.

How can AI enhance LinkedIn influencer marketing efforts?

AI powers several critical capabilities in modern influencer platforms. Archive's AI watches video, listens to audio, and reads text to turn every detected post into searchable, brand-safe data. AI also enables creator discovery through semantic search and lookalikes, brand safety vetting against your rules, trend prediction to identify posts likely to go viral, and automated campaign reporting.

What content does Archive track from social media for influencer marketing?

Archive automatically captures all tagged Instagram posts, carousels, Reels, and Stories, plus TikTok videos and YouTube content. The platform tracks 400% more content than competing platforms.

Can influencer marketing platforms help with LinkedIn advertising?

Yes. Many platforms provide usage rights management that lets brands request permission to repurpose creator content for paid advertising. Archive's Usage & Whitelisting feature lets brands get usage rights and whitelist content so they can repurpose UGC for ads.

How do I choose the best platform for my business size and needs?

Consider three factors: budget, team size, and primary use case. SMB teams should prioritize automation and campaign reporting at accessible price points. Mid-market teams need scalable creator discovery and comprehensive content capture. Enterprise teams require brand safety vetting and executive-grade reporting. Start with a free trial where available to test workflows before committing.