B2B influencer marketing has moved from "nice to have" to essential strategy. 94% of B2B marketers now consider influencer marketing a successful strategy, and B2B buyers place high trust in peer recommendations, often more than in branded content. The challenge? Finding creators who actually understand your industry—and tracking whether their content drives pipeline.

The global influencer marketing platform market was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032, underscoring the strategic importance of these tools.

Most B2B marketing teams are stuck screenshotting posts, tracking mentions in spreadsheets, and missing Stories before they disappear. A solid creator marketing platform changes that by automating content capture, streamlining creator discovery, and proving ROI to leadership.

This guide breaks down the 17 best influencer marketing platforms for B2B brands in 2026, ranked by their ability to solve real B2B challenges: finding niche thought leaders, capturing every mention, and showing what's actually working.

Key Takeaways

• Archive leads for automated content capture: Track everything your community posts in one place—Archive tracks 400% more content than competing platforms, saving 40+ hours weekly on manual tracking.
• LinkedIn coverage is critical for B2B: Only a few platforms (Favikon, Thinkers360) offer robust LinkedIn influencer data, which is essential since LinkedIn video posts get 3x more reach than other formats for B2B.
• Always-on programs outperform campaigns: 82% of top-performing teams use always-on influencer programs rather than one-off campaigns.
• Brand safety vetting matters more for B2B: Enterprise brands face higher reputational risks, making AI-powered content vetting a must-have feature.

1) Archive — Best for Automated Content Capture and Creator Marketing

Best For: B2B brands that need to capture every tagged post and prove creator marketing ROI without manual workflows

Price: Free trial available; 50% less than competitors with no mandatory annual contracts

Archive is a creator marketing platform that automatically detects when your brand is tagged across Instagram, TikTok, and YouTube. Instead of screenshotting Stories before they disappear or tracking mentions in spreadsheets, Archive captures everything in one place—so you can focus on strategy instead of data collection.

Key Features

• Social Listening: Automatically captures all tagged content 24/7, including Stories that expire
• Creator Search: AI-powered discovery that finds creators by brands they've posted about, follower count, and content type
• Campaign Reporting: Live dashboards that show what's working now and what to scale next
• Competitor Insights: See what creators are working with competitor brands without doomscrolling
• Smart AI Fields: AI auto-tags posts with products, campaigns, sentiment, and brand safety flags

Why Archive Leads for B2B Brands

Archive tracks 400% more content than competing platforms and serves 50,000+ brands including DoorDash, Allbirds, and Momofuku.

Real results from B2B brands using Archive:

• Ketone-IQ: 29% website revenue increase
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive eliminates the manual tracking burden that kills B2B creator programs. The combination of automated content capture, AI-powered creator discovery, and campaign reporting that leadership actually trusts makes it the top choice for teams serious about scaling creator marketing.

2) Sprout Social Influencer Marketing — Best for Enterprise Integration

Sprout Social acquired Tagger in 2024 and now offers AI-powered influencer discovery alongside its established social media management platform. The combination creates a single hub for owned, earned, and paid social.

Best For

Large enterprises needing influencer marketing integrated with social media management

Key Features

• AI-powered influencer discovery with Brand Fit Score
• Signals proprietary social intelligence engine with official API partnerships
• Real-time campaign reporting integrated with owned/paid social
• AI Assist technology for topic-based influencer discovery

Pros

• Unified social management and influencer marketing
• Official API partnerships with Meta, Instagram, TikTok, YouTube
• Strong customer support

Cons

• Premium pricing tier
• May be overkill for teams only focused on influencer marketing

Pricing

Starting at $199/month for social suite; influencer marketing pricing available upon request

3) Thinkers360 — Best for B2B Thought Leader Networks

Thinkers360 is the only platform built exclusively for B2B thought leadership. The opt-in network of verified experts spans technology, consulting, professional services, healthcare, finance, and education sectors.

Best For

B2B companies targeting verified industry experts and thought leaders

Key Features

• Opt-in network of verified thought leaders
• Advanced matchmaking algorithms for B2B relevance
• Analytics and performance tracking specific to B2B metrics
• Curated expert network across 600+ niches

IBM, SAP, Microsoft, Oracle, Dell, and CISCO use Thinkers360 to connect with industry experts. The data-driven approach maximizes campaign effectiveness specifically for B2B use cases.

Pure B2B focus with verified expert network. When you need authentic thought leaders rather than social media influencers, Thinkers360 delivers curated connections that other platforms can't match.

Pros

• B2B-exclusive focus
• Verified expert credentials
• Strong Fortune 500 client base

Cons

• Not ideal for consumer-facing campaigns
• Limited visual content focus

Pricing

• Content: $9.99/month
• Individual: $29/month
• Enterprise: $249/month

4) Favikon — Best for LinkedIn Influencer Discovery

Favikon stands out as a platform with robust LinkedIn influencer data—a critical differentiator for B2B marketers. The platform covers 10+ million influencers across 600+ niches.

Best For

B2B SaaS companies targeting LinkedIn thought leaders

Key Features

• Comprehensive LinkedIn coverage for B2B discovery
• Proprietary scoring system for engagement, authenticity, and performance
• Built-in CRM for campaign management
• 10+ million influencers across multiple platforms

Honda, HubSpot, Semrush, Heineken, and Decathlon use Favikon for B2B influencer discovery. The Paris-based platform offers the most affordable B2B-specific option on this list.

Pros

• Best LinkedIn coverage available
• Affordable entry point
• Built for B2B use cases

Cons

• Less coverage for consumer social platforms
• Smaller overall database than enterprise competitors

Pricing

• Starter: Starts at $79/month annually
• Standard: Starts at $159/month annually
• Pro: Starts at $359/month annually

5) Brandwatch Influence — Best for Enterprise Reporting Speed

Brandwatch tracks 24 million creators globally and is trusted by ⅔ of Forbes 100 companies. The platform won Best Influencer Marketing Management Platform from MarTech Breakthrough Awards 2023.

Best For

Fortune 500 companies needing rapid campaign analytics

Key Features

• One-click reporting that reduced 15 hours to 10 minutes for clients
• 24 million creator database
• Below industry average $0.0004 cost per view achieved by clients
• Integration with broader consumer intelligence capabilities

Pros

• Exceptional reporting automation
• Trusted by Fortune 100
• Award-winning platform

Cons

• Premium pricing
• May be complex for smaller teams

Pricing

Custom pricing available upon request

6) Viral Nation Secure — Best for AI-Powered Brand Safety

Viral Nation Secure uses Google Gemini-powered AI to scan text, images, audio, and video transcriptions across 15 years of content history. The platform includes customizable Moderation Tolerance Features for profanity, alcohol, drugs, violence, and fraud.

Best For

Enterprise B2B brands with strict compliance requirements

Key Features

• Google Gemini AI search scanning text, images, audio, and video
• 15-year historical content analysis
• Customizable tolerance filters for brand guidelines
• Built-in creator vetting system

Uber, Walmart, Meta Quest, Logitech, and Urban Outfitters trust Viral Nation Secure for creator vetting. The Toronto-based company offers the most advanced AI influencer vetting available.

B2B brands face higher reputational risks than consumer brands. Viral Nation Secure's depth of historical content analysis prevents brand safety issues before they become PR crises.

Pros

• Most advanced AI vetting available
• 15-year content history scan
• Customizable brand safety parameters

Cons

• Enterprise pricing
• Focused on vetting rather than full campaign management

Pricing

Pricing available upon request

7) Modash — Best Value for Growing B2B Teams

Modash offers 250+ million influencers across Instagram, TikTok, and YouTube at enterprise-quality data with mid-market pricing. The Tallinn-based platform provides advanced audience demographics filtering and fake follower detection.

Best For

Mid-market B2B brands testing influencer marketing at scale

Key Features

• 250+ million influencer database
• Advanced audience demographics filtering (location, age, gender, language)
• Fake follower detection and engagement tracking
• Affordable enterprise-grade features

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Google, Mont Blanc, Victoria's Secret, and Sennheiser use Modash for influencer discovery. Bolt scaled to 500 brand ambassadors across 18 markets using the Discovery feature.

Pros

• Most affordable enterprise-grade platform
• Accurate audience data
• Proven scalability

Cons

• Less robust campaign management than full-service platforms
• Limited LinkedIn coverage

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Custom pricing

8) Traackr — Best for Global Data Depth

Traackr tracks 7+ million influencers across 71 countries and 26 languages, with access to 4 billion creator posts across 13 social platforms. The historical data depth enables competitive analysis and trend monitoring.

Best For

Enterprise B2B brands running global influencer programs

Key Features

• 7+ million influencers across 71 countries, 26 languages
• 4 billion creator posts for historical analysis
• Cross-platform trend monitoring
• Competitive benchmarking

Lacoste, L'Oréal, Michelin, COTY, and Shiseido rely on Traackr for global influencer management. The platform offers the deepest historical data among all platforms.

Unmatched global coverage and data depth for enterprise B2B brands. If you're running campaigns across multiple markets and languages, Traackr delivers insights others can't match.

Pros

• Deepest historical data available
• Most comprehensive global coverage
• Excellent customer service

Cons

• High price point
• Occasional data delays reported

Pricing

• Standard plan starts at $32,500/yr
• Plus plan starts at $55,000/yr
• Enterprise pricing upon request

9) CreatorIQ — Best for Fortune 500 CRM Integration

CreatorIQ analyzes 1 billion+ social accounts with AI-powered discovery and offers deep API integration with Salesforce and Google Analytics. The platform includes global payment processing and contract management.

Best For

Fortune 500 B2B companies with dedicated influencer teams

Key Features

• AI-powered discovery analyzing 1 billion+ accounts
• Deep Salesforce and Google Analytics integration
• Global payment processing
• Custom dashboards and competitive benchmarking

Enterprise brands managing global programs with existing marketing stacks benefit from CreatorIQ's integration depth. Implementation typically requires 6-8 weeks for Fortune 500 companies.

Gold standard for enterprises needing influencer marketing integrated with their existing CRM and analytics stack. The learning curve is steep, but the integration capabilities are unmatched.

Pros

• Comprehensive CRM capabilities
• Salesforce and analytics integration
• Highly responsive support

Cons

• Steep learning curve
• 6-8 week implementation timeline
• Premium pricing

Pricing

Pricing available upon request

10) Upfluence — Best for E-Commerce B2B Brands

Upfluence pioneered fake follower detection and AI-assisted influencer suggestions. The Live Capture tool identifies influencers visiting your e-commerce site, and the platform covers 4 million influencers across Instagram, YouTube, X, Pinterest, and Twitch.

Best For

B2B2C brands selling through e-commerce channels

Key Features

• Live Capture identifies influencers visiting your site
• 4 million influencer network
• Shopify and Klaviyo integration for affiliate tracking
• AI-assisted language recognition and suggestions

Amazon, Asics, Universal, Verizon, and Marriott use Upfluence for influencer programs. Agency Atfluence achieved 350% sales increase and 86% ad cost savings using the platform.

Unique Live Capture technology identifies hidden influencers in your customer base. For B2B brands with e-commerce components, Upfluence connects influencer activity directly to revenue.

Pros

• Unique Live Capture technology
• Direct e-commerce integration
• 25% faster influencer workflow

Cons

• Less relevant for pure B2B service companies
• Complex pricing structure

Pricing

Custom pricing with free tools available

11) BuzzSumo — Best for Content-First Discovery

BuzzSumo takes a content-first approach to influencer discovery, finding top sharers of relevant content rather than starting with follower counts. The 700K journalist database is particularly valuable for B2B PR.

Best For

B2B content marketing teams seeking thought leaders and journalists

Key Features

• Content-centric influencer discovery
• 700K journalist database for B2B PR
• Content performance analysis across Facebook, X, Pinterest, Reddit
• Competitor content analysis

Buzzfeed, HubSpot, The Telegraph, and Expedia use BuzzSumo for content research and influencer discovery. The San Francisco-based platform balances influencer search with content research tools.

Unique content-based approach finds influencers based on what they share, not just how many followers they have. The journalist database adds PR value that pure influencer platforms lack.

Pros

• Unique content-first approach
• 700K journalist database
• Balances influencer and content research

Cons

• Expensive price points
• Interface can be confusing

Pricing

• Content Creation: $199/month
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month

12) GRIN — Best for E-Commerce Product Seeding

GRIN offers deep e-commerce platform integrations with automated influencer gifting and product seeding workflows. The website extension provides real-time influencer data while browsing social platforms.

Best For

E-commerce-focused B2B brands running gifting programs

Key Features

• Deep Shopify integration
• Automated gifting and seeding workflows
• Real-time influencer data browser extension
• Payment management within platform

E-commerce and DTC brands use GRIN to track influencer activity directly against revenue. The platform manages influencer payments seamlessly and provides robust tracking for campaign performance.

Purpose-built for e-commerce with direct sales tracking. For B2B brands with product seeding programs, GRIN automates the manual work of tracking gifting results.

Pros

• Easy e-commerce integration
• Automated payment processing
• Strong sales attribution

Cons

• Expensive for small businesses
• Slow support response reported

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

13) Later Influence — Best for Market Research

Later Influence (formerly Mavrck) merged creator marketing with market research capabilities. The 10 million creator network includes an Influencer Index for opt-in contactability, and the platform supports surveys for product development feedback.

Best For

B2B brands using influencers for product validation and co-creation

Key Features

• Survey influencers for market research
• 10 million creator network with opt-in contacts
• Affiliate marketing integration
• Referral and ambassador program tools

GoPro, Crayola, Walgreens, Mondelez, and Pottery Barn use Later Influence for creator programs. The AI-powered discovery finds creators beyond obvious influencers.

Unique market research capabilities let B2B brands survey influencers for product co-creation and validation. This dual-purpose approach delivers marketing and product development value.

Pros

• Extremely user-friendly
• Strong relationship management
• Market research capabilities

Cons

• Occasional technical issues
• Limited filtering options

Pricing

Available in Platform, Services, and Platform+Services; pricing available upon request

14) Aspire — Best for Word-of-Mouth Commerce

Aspire positions itself as a word-of-mouth commerce platform, connecting brands with customers as well as influencers. The platform includes discovery, UGC management, and affiliate tracking.

Best For

B2B brands building customer advocacy alongside influencer programs

Key Features

• Discovery and marketplace tools
• UGC management and content repurposing
• Affiliate and promo-code tracking
• Customer advocacy tools

Agencies and food/beverage brands rely on Aspire for robust analytics and ROI tracking. The platform bridges the gap between influencer marketing and customer advocacy.

Word-of-mouth commerce focus connects influencer marketing with customer advocacy. For B2B brands building community-driven programs, Aspire offers unique positioning.

Pros

• Robust ROI tracking
• Customer + influencer focus
• Strong discovery tools

Cons

• High cost
• Steep learning curve for new users

Pricing

Pricing available upon request

15) Meltwater — Best for PR Integration

Meltwater acquired Klear and now offers a 30+ million influencer database integrated with broader media monitoring and PR capabilities. The single portal approach centralizes influencer communication.

Best For

B2B PR teams integrating influencer marketing with earned media

Key Features

• 30+ million influencer database
• Cross-platform analysis (Instagram, TikTok, YouTube, Twitter, Pinterest, blogs)
• Single portal for influencer communication
• Integration with media monitoring

Enterprise and technology companies use Meltwater for integrated influencer and PR programs. The Klear integration was fully completed in April 2024.

Comprehensive media intelligence that connects influencer marketing with earned media. For B2B PR teams managing both programs, Meltwater eliminates silos.

Pros

• Massive creator database
• Strong customer support
• PR and media integration

Cons

• Occasional data inconsistencies
• Complex pricing

Pricing

Custom quote upon request

16) Creator.co — Best for Micro-Influencer Marketplaces

Creator.co flips the traditional model—creators apply to brand campaigns through the Collaboration Hub marketplace. The 175K subscribed creator network focuses on micro-influencers for niche audiences.

Best For

B2B brands seeking niche micro-influencers through reverse outreach

Key Features

• Collaboration Hub where creators apply to brands
• 175K subscribed creators
• Two-way platform serving creators and brands
• Industry expert support included

Colgate, Walmart, Vista, and Hex Performance use Creator.co for micro-influencer programs. The Vancouver-based platform pioneered the power of micro-influencers.

Marketplace model reduces outreach burden—creators come to you. For B2B brands targeting niche audiences, this reverse approach surfaces relevant creators faster than traditional search.

Pros

• Creators apply to your campaigns
• Micro-influencer focus
• Time-saving collaboration workflows

Cons

• Limited search functionality
• Limited workflow customization

Pricing

Starting at $995/month

17) Limelight — Best for Tech Brand Creators

Limelight positions itself as the "first B2B creator partnership platform" with the largest database of B2B creators. The platform uses AI algorithms for brand-safe persona matching and offers real-time analytics with viral content boosting.

Best For

Tech companies seeking B2B-specific creator partnerships

Key Features

• B2B-specific creator database
• AI algorithm for brand-safe persona matching
• Book ad slots across all channels from one platform
• Real-time analytics and viral content boosting

The platform recently raised $2.1M in funding from Ascend, Savyon, and SNR, validating market demand for B2B-specific creator platforms.

Purpose-built for B2B tech brands with dedicated B2B creator focus. The recent funding and "first B2B creator partnership platform" positioning fills a clear market gap.

Pros

• B2B-specific focus
• Startup-friendly pricing
• Tech brand specialization

Cons

• Newer platform with limited track record
• Smaller user base than established competitors

Pricing

• Basic: $149/month annually or $199 monthly
• Premium: $399/month annually or $499 monthly
• Enterprise: $799/month annually or $999 monthly

Benefits of Using B2B Influencer Marketing Platforms

B2B influencer marketing platforms solve specific problems that general-purpose tools can't address. Here's what the right platform delivers:

Automate manual content tracking

Most B2B marketing teams waste hours screenshotting posts, tracking mentions in spreadsheets, and missing Stories before they expire. Platforms like Archive automate this entirely—capturing tagged content comprehensively without manual intervention.

The time savings compound quickly. Archive customers like Agency Eight save 40+ hours weekly on content management alone, freeing teams to focus on strategy and creator relationships.

Find niche thought leaders at scale

B2B influencer discovery is harder than B2C because you need subject matter experts, not just large followings. The best platforms offer semantic search, lookalike discovery, and audience data to find creators who actually understand your industry.

Bolt used Modash to scale from early testing to 500 brand ambassadors across 18 markets. That kind of scaling requires systematic discovery, not manual LinkedIn searching.

Prove ROI to leadership

B2B sales cycles are long, and attribution is complex. Platforms with campaign reporting and competitive benchmarking help you show what's working in formats leadership trusts.

Brandwatch's one-click reporting reduced campaign analysis from 15 hours to 10 minutes for Insta360. That speed means marketing teams can optimize campaigns in real-time instead of waiting for post-mortem analysis.

Protect brand safety at scale

Enterprise B2B brands face higher reputational risks than consumer brands. AI-powered vetting that scans historical content—including video and audio—catches issues before they become PR crises.

Viral Nation Secure scans 15 years of content history using Google Gemini AI, checking text, images, audio, and video transcriptions against customizable brand guidelines.

Frequently Asked Questions

What's the difference between B2B and B2C influencer marketing platforms?

B2B platforms prioritize LinkedIn coverage, thought leadership identification, and longer sales cycle attribution. B2C platforms focus on visual platforms like Instagram and TikTok with direct purchase tracking. B2B also requires more robust brand safety vetting due to higher reputational risks.

How can AI assist in B2B influencer identification and vetting?

AI powers several critical functions: semantic search finds creators by topic expertise rather than just keywords; lookalike discovery identifies creators similar to your top performers; brand safety vetting scans historical content (including video and audio) against your guidelines; and Smart AI Fields auto-tag content with products, campaigns, and sentiment.

What key metrics should B2B brands track for influencer campaign success?

Focus on engagement rates, earned media value (EMV), share of voice versus competitors, content capture rates, and pipeline influence. Unlike B2C, B2B should track content performance over longer time horizons to account for extended sales cycles.

Can influencer marketing platforms help with brand safety for B2B content?

Yes. Platforms like Viral Nation Secure use AI to scan 15 years of content history across text, images, audio, and video. Archive's Brand Safety Vetting checks historic creator content against your specific brand rules before you engage.

What specific features should SMBs look for in a B2B influencer platform?

Prioritize campaign-level reporting, creator search capabilities, and competitor insights. Look for platforms without mandatory annual contracts and pricing under $500/month. Archive, Modash, and Favikon all offer enterprise-quality features at SMB-friendly price points.

How can I measure the ROI of my B2B influencer marketing efforts?

Track earned media value, content capture rates, creator engagement, and pipeline attribution where possible. The best platforms automate this reporting—Brandwatch reduced reporting time from 15 hours to 10 minutes, and Archive's Campaign Reporting shows what's working now and what to scale next.