Ogilvy

Ogilvy: Overview

Ogilvy is a global creative network founded in 1948 by David Ogilvy, originally established as an advertising agency in New York City. What began as a single office has evolved into one of the world's most recognized marketing and communications networks, operating as part of the WPP Group. The agency is known for creating iconic, culture-changing marketing campaigns and building lasting brand legacies for some of the world's most recognizable companies.

The agency's founding principle—to be "the teaching hospital of advertising"—continues to guide their work today. Ogilvy positions itself at the intersection of advertising, public relations, consulting, and experience design, emphasizing what they call "Borderless Creativity." This approach allows them to innovate across disciplines and deliver integrated growth solutions that respond to how modern consumers engage with brands.

Ogilvy's philosophy centers on the belief that people expect more from brands than ever before. The agency works to inspire brands and people to impact the world, creating campaigns that generate cultural conversation and drive measurable business results. Their global presence allows them to deliver local market expertise with the resources and insights of a worldwide network.

The agency has produced numerous award-winning campaigns across multiple platforms and industries, working with major global brands on everything from Super Bowl commercials to social cause marketing, digital experiences to traditional advertising.

What Services Does Ogilvy Provide?

Ogilvy offers comprehensive marketing and communications services organized around five core capability areas:

Advertising, Brand, and Content

• Brand strategy and positioning
• Creative campaign development
• Content creation and production
• Video and film production
• Social media content
• Integrated advertising campaigns

Public Relations and Influence

• Corporate communications
• Crisis management
• Media relations
• Influencer partnerships
• Social media strategy
• Reputation management

Consulting

• Growth and innovation strategy
• Brand transformation
• Customer experience design
• Digital transformation
• Business model innovation

Experience and Media

• Customer experience design
• Digital experience platforms
• Media planning and buying
• Performance marketing
• E-commerce solutions

Health and Wellness

• Healthcare marketing
• Pharmaceutical communications
• Patient engagement
• Medical education
• Health tech marketing

Relationship Design

• Customer relationship management
• Loyalty programs
• CRM strategy and implementation
• Database marketing

What Industries Does Ogilvy Serve?

Ogilvy works across a diverse range of industries with specialized expertise in multiple sectors:

Food & Beverage

• Alcoholic beverages
• Non-alcoholic beverages
• Food brands
• Restaurant chains
• Quick service restaurants

Consumer Goods & Retail

• Personal care and beauty
• Household products
• Consumer electronics
• Home furnishings
• Retail chains

Automotive

• Passenger vehicles
• Electric vehicles
• Auto accessories

Technology & Telecommunications

• Consumer technology
• Mobile devices
• Telecommunications services
• Enterprise software

Financial Services

• Banking
• Insurance
• Financial technology

Health & Pharmaceutical

• Over-the-counter products
• Pharmaceutical brands
• Health and wellness

Sports & Entertainment

• Sports leagues and events
• Entertainment brands
• Gaming

Government & Non-Profit

• Public service campaigns
• Non-profit organizations
• Government agencies

The agency has particularly strong capabilities in consumer-facing brands and has created notable work for cause-based marketing, combining creative excellence with social impact.

What Brands Has Ogilvy Helped?

Ogilvy has partnered with an extensive portfolio of global brands across industries:

Beverage Companies

• Coca-Cola
• Corona
• MARTINI
• San Pellegrino
• Galp

Food & Quick Service Restaurants

• KFC
• Burger King
• Heinz
• Hellmann's
• Bimbo

Consumer Goods & Personal Care

• Dove
• Vaseline
• CeraVe
• Asian Paints
• Leroy Merlin
• IKEA

Automotive

• Volkswagen
• Chevrolet
• Toyota

Technology & Telecommunications

• IBM
• Verizon
• Huawei
• Workday

Entertainment & Gaming

• Hasbro Dungeons & Dragons
• Supercell Clash of Clans
• Fanta

Sports & Lifestyle

• FC Barcelona
• Powerade
• World Surf League
• essie
• Axe

Healthcare & Wellness

• Calm
• Viatris
• La Roche-Posay
• Eurofarma

Financial Services

• TD Bank
• Nationwide

Government & Non-Profit Organizations

• Ad Council
• Ministry of Equality of Spain
• The Directorate-General for Traffic (Spain)
• Opportunity@Work
• AIDS-Fondet

Notable Campaign Highlights:

• Verizon "Can't B Broken": Super Bowl campaign featuring Beyoncé
• CeraVe "Michael CeraVe": Viral Super Bowl campaign playing on the brand name similarity
• Dove "Cost of Beauty" and "Toxic Influence": Award-winning campaigns addressing beauty standards and social media harm
• Coca-Cola: Multiple global campaigns including "It's Magic When the World Comes Together," "Meet Me at the Coke Sign," and collaborations with Star Wars
• IBM x Adobe "Fishy.AI": Innovative AI-focused campaign projected on the Las Vegas Sphere

Key Differentiators

• Borderless Creativity: Integrated approach combining advertising, PR, consulting, experience, and health expertise under one roof
• Global Scale with Local Expertise: 132 locations across 83 countries with deep local market knowledge
• Legacy of Innovation: 75+ year history of creating culture-changing campaigns and iconic brand work
• Multi-Disciplinary Integration: Seamless collaboration across advertising, public relations, consulting, experience design, and health
• Cause-Driven Impact: Strong track record in purpose-driven marketing and social impact campaigns
• Teaching Hospital Philosophy: Commitment to thought leadership and advancing the practice of marketing communications

Last Updated: December 2025

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