Allied Global Marketing

Allied Global Marketing: Overview

Allied Global Marketing is a full-service integrated marketing agency specializing in entertainment, culture, and lifestyle brands. With over 30 years of experience, the agency has evolved from its roots in film advertising and publicity for movie studios to become a global leader serving the world's largest entertainment, consumer, and lifestyle brands.

The agency's comprehensive approach spans all marketing channels—strategy and innovation, paid media, earned media, creative solutions, and owned media. Allied operates across 23+ offices globally, with regional hubs serving North America, EMEA (Europe, Middle East, Africa), APAC (Asia-Pacific), and LATAM (Latin America), employing over 400 specialists worldwide.

What distinguishes Allied is their deep entertainment industry expertise combined with innovative capabilities including AI tools and workflows, Web3 and metaverse experiences, and VR/AR experimental technology. The agency maintains an innovation practice called AGM Labs where they explore emerging technologies and their applications for brands, from AI-generated content to next-generation marketing approaches.

Allied has built long-term partnerships with major entertainment studios including Netflix, Disney+, Warner Bros., Universal, Sony Pictures, HBO Max, Peacock, Prime Video, and Paramount+, while also serving clients across gaming, location-based entertainment, hospitality, spirits, and sports industries.

What Services Does Allied Global Marketing Provide?

Allied Global Marketing offers comprehensive marketing services organized across five core pillars:

Strategy & Innovation

• AI tools & workflows
• Audience sizing & insights
• Global/expansion strategy
• Market & competitive research
• MarTech strategy
• Product & brand strategy
• Web3 & metaverse

Paid Media

• Awareness media
• Broadcast, cable & CTV
• Direct mail
• Paid social & research
• Performance media
• Print, OOH & radio
• Programmatic & site-direct

Earned Media

• Brand experience
• Social & influencers
• Partnerships & promotions
• Integrated PR

Creative Solutions

• Creative strategy
• Brand & campaign development
• 2D & 3D design
• Video & content production
• Copywriting
• Website, CRM & app design
• Positioning/pitch materials

Owned Media

• Research, insights & reporting
• VR, AR & experimental tech
• Website & app development
• SEO / ASO
• CRM

What Social Platforms Does Allied Global Marketing Help With?

While the agency's website content doesn't specify individual platform strategies, their Social & Influencers practice within Earned Media indicates they execute campaigns across major social platforms as part of integrated entertainment and lifestyle brand marketing.

Allied's approach emphasizes social media as part of a comprehensive earned media strategy that also includes brand experiences, partnerships, promotions, and integrated PR—reflecting the interconnected nature of modern entertainment marketing where social amplification works alongside traditional publicity and experiential activations.

What Industries Does Allied Global Marketing Serve?

Allied Global Marketing has developed specialized expertise across multiple verticals:

Entertainment

• Film (theatrical releases)
• Streaming services
• Television/cable networks
• Premium content

Gaming

• Video game publishers
• Gaming platforms
• Gaming hardware

Location-Based Entertainment

• Theme parks & attractions
• Live entertainment venues
• Theatrical productions
• Experiential attractions
• Museums & exhibitions

Hospitality & Tourism

• Destination marketing
• Resorts & casinos
• Restaurants & dining groups
• Tourism boards

Spirits & Alcohol

• Premium spirits brands
• Beer & cider
• Wine

Sports

• Sports leagues & properties
• Sports betting & racing
• Sports media

Specialized Verticals

• Multicultural marketing
• Pride & LGBTQ+ campaigns
• Awards season campaigns

The agency is particularly renowned for its entertainment expertise, having deep relationships with major studios, streamers, and production companies. Their entertainment practice spans theatrical releases, streaming launches, TV series, documentaries, and awards campaigns.

What Brands Has Allied Global Marketing Helped?

Allied Global Marketing works with an impressive roster of global brands across their core industries:

Entertainment & Streaming

• Netflix
• Disney+
• Prime Video
• Max (HBO Max)
• Paramount+
• Universal Pictures
• Sony Pictures Television
• Warner Bros. Discovery
• Hulu
• Peacock
• BBC
• AMC Networks
• Tubi
• DreamWorks
• Lionsgate
• A24
• Telemundo
• Neon
• ViX
• IFC
• Hayu
• IMAX
• The CW
• Onyx Collective
• Audible

Gaming

• SEGA
• Square Enix
• HoYoverse
• Capcom
• Level Infinite
• Warner Bros. Games
• Zynga
• Activision
• Nexon
• Frontier
• Ubisoft
• Techland
• Phoenix Labs
• Relic
• ArenaNet
• Crucial
• BenQ
• Annapurna
• CI Games
• SNK
• Lightspeed L.A.

Location-Based Entertainment

• Herschend Family Entertainment
• Netflix's Stranger Things (experience)
• Into the Woods
• Book of Mormon
• Downton Abbey the Exhibition
• Lego Discovery Center
• Harlem Globetrotters
• VStar
• Merlin Entertainment
• Mean Girls
• NYRA (New York Racing Association)
• Beetlejuice
• Dollywood
• WWE
• Feld Entertainment
• OWO
• Cirque Du Soleil
• Philadelphia Flower Show
• Adventure Aquarium
• Paisley Park
• Wizarding World
• Beat the Bomb
• Disney Theatrical Group - The Lion King

Hospitality & Tourism

• Resorts World
• LA Tourism
• Wolfgang Puck
• Wynn
• Station Casinos
• Caesars
• Hakkasan
• Encore
• Buca di Beppo
• Gordon Ramsay North America
• Morimoto
• PRG Hospitality
• FarePortal
• Il Mulino
• Palms
• Chicken Guy!
• José Andrés restaurants
• Smith & Wollensky
• 50 Eggs
• Beat the Bomb
• Flight Club
• Legal Sea Foods
• Earl Enterprises
• SG

Spirits & Alcohol

• Heineken
• Bacardi
• Grey Goose
• Equiano Rum
• Birra Moretti
• Islands Edge
• Patrón Tequila
• Bombay Sapphire
• Aviation Gin
• Tequila Avión
• Beamish
• Murphy's Stout
• Jack Daniel's
• Slane Irish Whiskey
• Maker's Mark
• Martell
• Orchard Thieves
• Coors Light
• White Claw
• Night Shift Brewing

Sports

• BeIN Sports
• New York Rangers
• PBR (Professional Bull Riders)
• NYRA Bets
• Nitro Circus
• CW Sports
• MLS (Major League Soccer)
• Miami Open
• STN Sports
• WWE
• Tennis Channel
• Harlem Globetrotters
• Monmouth Park
• Quint Events
• William Hill
• NHL
• NFLPA

Notable Campaigns:

• Allied x LA Tourism: Strategic tourism marketing promoting Los Angeles
• Allied x Sephora: Paid media campaigns for the beauty retailer
• Allied x Morimoto: Restaurant marketing for celebrity chef Morimoto's properties
• Allied x Netflix: Ongoing streaming content marketing partnership
• Allied x Sony: Entertainment marketing for Sony Pictures properties

Key Differentiators

• Entertainment Industry Leadership: Over 30 years of deep expertise in film, TV, and streaming marketing with relationships across all major studios and platforms
• Global Infrastructure: 23+ offices spanning four continents (North America, EMEA, APAC, LATAM) with 400+ specialists
• Full-Service Integration: Comprehensive capabilities across strategy, paid media, earned media, creative, and owned channels under one roof
• Innovation Practice: AGM Labs explores cutting-edge technologies including AI-generated content, Web3, metaverse experiences, and VR/AR applications
• Industry Specialization: Dedicated vertical expertise across entertainment, gaming, location-based entertainment, hospitality, spirits, and sports
• Awards Season Expertise: Specialized practice for Oscar, Emmy, and other awards campaigns
• Multicultural Marketing: Dedicated capabilities for reaching diverse audiences including Pride/LGBTQ+ and multicultural communities

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