Archive vs. Superfiliate

Used and trusted by 1k+ brands

Get to know Superfiliate better

Overiew: Superfiliate is a creator program management platform focused on consolidating influencer, affiliate, and ambassador programs into a single interface. It excels at channel-specific integrations (Shopify, Meta, TikTok Shop) and creator recruitment automation, making it well-suited for brands running structured affiliate programs with clear commission structures. However, Superfiliate is fundamentally a program management and payout tool, not a content intelligence platform. Archive takes a different approach: it's built around AI-powered UGC discovery, social listening, and creator vetting. Archive automatically captures and understands short-form video across Instagram, TikTok, and YouTube—then uses semantic search, visual recognition, and AI analysis to help you find creators, vet partnerships, and repurpose content at scale. Where Superfiliate helps you manage creators you've already recruited, Archive helps you discover and understand creators before you recruit them. For teams that need both discovery and management, Archive's social listening and creator search capabilities fill gaps that Superfiliate doesn't address.

Strenghts: Superfiliate's core strengths are channel integration depth and automation of creator recruitment workflows. The platform's Meta Ads Suite enables one-click creator authentication for Partnership Ads without requiring Meta Business Manager access, which streamlines paid collaboration setup. TikTok Shop integration (as a beta partner) automates list building and collaboration invites, reducing manual outreach. The Shopify Influencer Hub consolidates program management, creator communications, and payout tracking in one place—valuable for brands running structured affiliate programs with multiple creators. Automations for triggering DMs to creators who mention your brand, auto-approving applications based on follower thresholds, and auto-adding UGC to landing pages reduce repetitive manual work. For brands already committed to affiliate-style partnerships, Superfiliate's transaction fee model (0-10% of covered transactions) can feel more performance-aligned than flat platform fees. The platform also integrates with popular subscription management tools (ReCharge, Skio, Loop) and payout providers (PayPal, ACH, Venmo), making it practical for e-commerce operations.

Weakneses: Superfiliate's limitations become clear when you need to discover creators or vet partnerships before activation. The platform offers no semantic or visual search across UGC—you can't search for 'product in kitchen setting' or 'sustainability messaging' the way Archive's Super Search allows. Social listening is limited to Meta and TikTok mentions and doesn't include YouTube or emerging platforms. There's no historical content analysis for brand safety vetting; you can't review years of a creator's posts to flag problematic content before partnering. Superfiliate lacks native sentiment analysis, competitor intelligence, or trend prediction—features Archive provides to help you understand what's working in your category. The platform also doesn't offer shoppable UGC feeds or embedded social proof widgets, so you can't easily repurpose creator content on your website. Pricing is opaque (no public tiers listed) and requires a demo to understand costs. For teams doing serious UGC sourcing, creator discovery, or content repurposing, Superfiliate feels like a back-end program management tool that assumes you've already found your creators elsewhere. Archive's strength is exactly where Superfiliate is weakest: finding, understanding, and vetting creators before you activate them.

Why Archive
AI-powered creator discovery and vetting

Search your entire UGC archive with natural language queries like "sustainability messaging"or "product in kitchen setting"across Instagram, TikTok, and YouTube — not just basic follower metrics.

Semantic UGC search across all platforms

Search your entire UGC archive with natural language queries like "sustainability messaging"or "product in kitchen setting"across Instagram, TikTok, and YouTube — not just basic follower metrics.

Historical brand safety vetting

AI reviews years of creator content history to flag problematic posts before partnerships, while Superfiliate only shows recent performance data without safety analysis.

Here are the key differences between Archive and Superfiliate

Social Listening

Sentiment Analysis

AI UGC Search

24/7 Story Detection

Channel Coverage

AI-powered 24/7 detection captures tagged and untagged UGC across TikTok, Instagram (feed, reels, stories), and YouTube the moment it goes live—no manual tracking required.

AI analyzes every piece of content for sentiment, brand safety, and custom criteria you define—flagging issues before they escalate and surfacing content worth repurposing.

Super Search lets you find specific content using natural language queries like "unboxing video in kitchen" across your entire UGC library in seconds.

Automatic story capture saves Instagram and TikTok stories before they disappear after 24 hours, so you never miss time-sensitive content from creators posting overnight.

Track Instagram (feed, reels, stories, carousels), TikTok, and YouTube Shorts from a single dashboard with unified metrics—no jumping between native analytics.

Social Listening

Creator Activations

AI Creator Search

Creator Leaderboard

Gifting Campaigns

Brand Safety Vetting

Campaign Reporting

Usage Whitelisting

End-to-end workflow from discovering creators to tracking campaign deliverables and measuring performance in real-time—manage 500+ relationships without adding headcount.

Search 10M+ creator profiles using natural language ("micro-creators in sustainable fashion") or upload images to find visual lookalikes who match your brand aesthetic.

Rank creators by actual performance metrics—impressions, engagement, EMV—to identify top performers and inform future partnership decisions with real data.

Manage seeding programs from product shipment through content capture with automated tracking of who received, who posted, and gift-to-post conversion rates.

AI reviews years of historical content to flag creators with posts that violate your brand guidelines—political content, explicit material, competitor mentions—before you partner.

Real-time dashboards track campaign performance across all creators with metrics that update automatically as posts go live—share live links with leadership or clients.

Request usage rights and manage whitelisting permissions directly from captured content with one-click workflows—no more spreadsheets tracking which content has legal clearance.

Creator Vetting & Activations

Trend Prediction

AI Generated Comments

Comment Reporting

AI identifies posts with viral potential early based on engagement velocity and content patterns, so you can engage or amplify before they blow up and secure top comment placement.

AI learns your brand voice and suggests on-tone comments for engaging with UGC—review and customize before posting to stay consistent across hundreds of creator posts.

Track which comments drive engagement, reach, and visibility with metrics on your brand's social flirting performance—see which secured top placement on high-performing posts.

Social Flirting

Pricing model

Contract terms and features

Onboarding Process

Time to Implement

Support Services & Features

Compliance Features and Security Certifications

UGC-based pricing scales with your content volume—pay for the UGC you actually capture each month, not seat counts or fixed tiers that don't match your program's real usage.

Flexible contract options from monthly to annual, with plan upgrades available as your program scales—Starter, Pro, and Custom tiers match different team needs.

Contact our sales team to set up your account—connect your social accounts and start capturing posts immediately. Guided onboarding and Customer Success support available.

Start capturing content within minutes of connecting your social accounts—no multi-week implementation, engineering resources, or custom integrations required for core functionality.

Help Center documentation, in-app guidance, and Customer Success support based on your plan tier—enterprise customers get dedicated support and priority response times.

SOC 2 Type II certified with enterprise-grade security controls, ongoing compliance monitoring, and documentation available for procurement and vendor review processes.

Commercials, Delivery & Security
<div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No natural language search or AI-powered content discovery features mentioned on the platform.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Monitors Meta and TikTok through API integrations. Collects tagged posts and brand mentions across these two platforms only.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">Dedicated tab shows creators mentioning your brand with metrics like follower count, engagement rate, and EMV. One-click DM invites available.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No sentiment analysis, brand safety scoring, or content evaluation capabilities described on the platform.</p> </div> <div class="platform-key-cell is--content is--icon"> <div class="platform-key-icon w-embed"> <svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"> <path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/> </svg> </div> <p class="t-paragraph-3-rg text-color-cgray900">No automatic story capture mentioned. Platform focuses on tagged posts and brand mentions rather than ephemeral content detection.</p> </div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Limited to 50K+ creator database with campaign-focused matching rather than open discovery. Search functionality appears basic compared to natural language queries or visual lookalike matching capabilities.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Performance tracking available through dedicated reporting dashboards, though TikTok Shop reporting is still in development. Metrics include ROAS, CTR, and purchases for Meta Partnership Ads.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Comprehensive end-to-end workflow from discovery through performance tracking. Includes automated DM invites, program management, and milestone-based creator promotions with conversion tracking.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No explicit creator ranking or leaderboard functionality found. Platform focuses on discovery and activation rather than performance-based creator ranking systems.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Product seeding features include mass emailing with one-click gift access and automatic ordering. Tracking covers delivery stages: Delivered, Shipped, Claimed, and Unclaimed status updates.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">AI analysis reviews recent content and past partnerships but lacks comprehensive historical content review. Brand safety assessments focus on mention/hashtag usage rather than deep content analysis.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No explicit usage rights management or whitelisting capabilities mentioned. Platform focuses on affiliate/partnership management rather than content licensing workflows.</p></div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No AI-generated comment capabilities found. Creator communications rely on manual template-based messaging with basic personalization variables like first name and program codes. Teams must craft all engagement responses manually without brand voice learning or automated comment suggestions.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No trend prediction or viral content identification capabilities. Platform focuses on post-performance analytics after content is published rather than predictive analysis. Teams cannot identify high-potential content early for proactive engagement or amplification strategies.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Limited engagement tracking through basic metrics like followers and engagement rates. No dedicated comment performance analytics or social flirting ROI measurement. Teams lack visibility into which engagement tactics drive meaningful brand awareness or creator relationship outcomes.</p></div>
<div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Subscription-based model with transaction fees ranging 0-10% of gross transaction value. Annual or monthly billing cycles with non-refundable payments.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Non-refundable subscription fees with no partial refunds upon cancellation. Late payment penalties at 1.5% monthly. Email-only cancellation process.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No explicit onboarding timeline or process detailed. Platform delivered as unified SaaS solution with extensive integrations. Book demo required for implementation details.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Implementation timeframe not specified on site. Integrations available for Shopify, Meta, TikTok Shop, and 20+ other platforms suggest setup complexity varies by use case.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.25008 9.99996L8.75008 12.5L13.7501 7.49996M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#1F1F1F"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">Email &amp; WhatsApp available. Help center includes getting started guides, campaign tips, and FAQs. No dedicated account manager mentioned.</p></div> <div class="platform-key-cell is--content is--icon"><div class="platform-key-icon w-embed"><svg width="100%"height="100%"viewBox="0 0 20 20"fill="none"xmlns="http://www.w3.org/2000/svg"><path d="M6.66675 9.99996H13.3334M18.3334 9.99996C18.3334 14.6023 14.6025 18.3333 10.0001 18.3333C5.39771 18.3333 1.66675 14.6023 1.66675 9.99996C1.66675 5.39759 5.39771 1.66663 10.0001 1.66663C14.6025 1.66663 18.3334 5.39759 18.3334 9.99996Z"stroke="#B4B4B4"stroke-width="1.5"stroke-linecap="round"stroke-linejoin="round"/></svg></div><p class="t-paragraph-3-rg text-color-cgray900">No security certifications, compliance frameworks, or data protection measures mentioned. Terms specify US-based billing and non-refundable payment policies only.</p></div>

More info about Superfiliate

Superfiliate is a creator program management platform focused on consolidating influencer, affiliate, and ambassador programs into a single interface. It excels at channel-specific integrations (Shopify, Meta, TikTok Shop) and creator recruitment automation, making it well-suited for brands running structured affiliate programs with clear commission structures. However, Superfiliate is fundamentally a program management and payout tool, not a content intelligence platform. Archive takes a different approach: it's built around AI-powered UGC discovery, social listening, and creator vetting. Archive automatically captures and understands short-form video across Instagram, TikTok, and YouTube—then uses semantic search, visual recognition, and AI analysis to help you find creators, vet partnerships, and repurpose content at scale. Where Superfiliate helps you manage creators you've already recruited, Archive helps you discover and understand creators before you recruit them. For teams that need both discovery and management, Archive's social listening and creator search capabilities fill gaps that Superfiliate doesn't address.

Superfiliate's core strengths are channel integration depth and automation of creator recruitment workflows. The platform's Meta Ads Suite enables one-click creator authentication for Partnership Ads without requiring Meta Business Manager access, which streamlines paid collaboration setup. TikTok Shop integration (as a beta partner) automates list building and collaboration invites, reducing manual outreach. The Shopify Influencer Hub consolidates program management, creator communications, and payout tracking in one place—valuable for brands running structured affiliate programs with multiple creators. Automations for triggering DMs to creators who mention your brand, auto-approving applications based on follower thresholds, and auto-adding UGC to landing pages reduce repetitive manual work. For brands already committed to affiliate-style partnerships, Superfiliate's transaction fee model (0-10% of covered transactions) can feel more performance-aligned than flat platform fees. The platform also integrates with popular subscription management tools (ReCharge, Skio, Loop) and payout providers (PayPal, ACH, Venmo), making it practical for e-commerce operations.

Superfiliate's limitations become clear when you need to discover creators or vet partnerships before activation. The platform offers no semantic or visual search across UGC—you can't search for 'product in kitchen setting' or 'sustainability messaging' the way Archive's Super Search allows. Social listening is limited to Meta and TikTok mentions and doesn't include YouTube or emerging platforms. There's no historical content analysis for brand safety vetting; you can't review years of a creator's posts to flag problematic content before partnering. Superfiliate lacks native sentiment analysis, competitor intelligence, or trend prediction—features Archive provides to help you understand what's working in your category. The platform also doesn't offer shoppable UGC feeds or embedded social proof widgets, so you can't easily repurpose creator content on your website. Pricing is opaque (no public tiers listed) and requires a demo to understand costs. For teams doing serious UGC sourcing, creator discovery, or content repurposing, Superfiliate feels like a back-end program management tool that assumes you've already found your creators elsewhere. Archive's strength is exactly where Superfiliate is weakest: finding, understanding, and vetting creators before you activate them.

Fast-growing consumer
brands love Archive

Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.

Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.

Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.

Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.

Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.

Case Studies

Fast-growing consumer
brands love Archive

Read Case Study
Retail
How POPFLEX Found Out Taylor Swift Wore Them through Archive

POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).

Read Case Study
Marketing Services
How Archive Generated $1.2M in Pipeline Using Live Campaign Dashboards

Archive used Live Campaign Dashboards to launch our Live Campaign Dashboards campaign. Not joking. Read our dogfood story!

Read Case Study
Customer Electronics
How Nex Playground Turns UGC Into Marketing Assets 5x Faster Using Archive

Learn how this computer vision gaming brand uses Archive to turn family-fun UGC into powerful brand awareness campaigns in no time flat.

Frequently Asked Questions

  • What's the main difference between Archive and Superfiliate for creator programs?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive is built for UGC discovery and social intelligence, while Superfiliate focuses on affiliate program management. Archive automatically captures and understands short-form video across Instagram, TikTok, and YouTube, then uses AI-powered search to help you find creators, vet partnerships, and repurpose content at scale. You can search for "product in kitchen setting"or analyze years of a creator's content for brand safety. Superfiliate excels at managing creators you've already recruited—handling payouts, tracking affiliate links, and automating program workflows. If you need to discover creators before you activate them, Archive fills gaps that Superfiliate doesn't address. For teams running structured affiliate programs with known creators, Superfiliate's transaction-based pricing and channel integrations work well.

  • Can Archive replace Superfiliate for affiliate tracking and payouts?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    No, Archive doesn't handle affiliate link tracking, commission calculations, or creator payouts. Archive focuses on the front-end of creator partnerships: social listening, creator discovery, content vetting, and UGC repurposing. Superfiliate handles the back-end: affiliate program management, transaction tracking, and payout automation. Many teams use both platforms together—Archive for finding and vetting creators, then Superfiliate for managing ongoing affiliate relationships. Archive's strength is discovering high-potential creators through AI-powered search across 30M+ profiles and automatically capturing their content for brand safety review. Superfiliate's strength is streamlining the operational side once partnerships are established.

  • Which platform is better for finding new creators to work with?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive is significantly stronger for creator discovery. Archive's Creator Search uses semantic and visual AI to find creators across a 30M+ database—you can search for creators who post about "sustainable fashion"or "morning routines with coffee"and get relevant results even if those exact terms aren't in captions. Archive also provides historical content analysis for brand safety vetting, so you can review years of a creator's posts before partnering. Superfiliate's creator discovery is limited to Meta lookalike matching and basic social listening on Meta and TikTok. It works well if you already know which creators perform well for your brand, but lacks the semantic search and cross-platform intelligence that Archive provides. For teams doing serious creator sourcing, Archive's AI-powered discovery capabilities are more comprehensive.

  • Does Archive handle affiliate link tracking and commission payouts like Superfiliate?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    No, Archive doesn't manage affiliate links, commission calculations, or creator payouts. Archive focuses on the discovery and intelligence side of creator partnerships: finding creators through AI-powered search across 30M+ profiles, automatically capturing their content for brand safety vetting, and providing social listening across Instagram, TikTok, and YouTube. Superfiliate handles the operational backend once partnerships are established—affiliate program management, transaction tracking, and payout automation. Many teams use both platforms together: Archive for discovering and vetting creators before partnerships begin, then Superfiliate for managing ongoing affiliate relationships and tracking performance-based commissions.

  • Which platform gives better visibility into what competitors are doing with creators?

    Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.

    Archive provides comprehensive competitor intelligence that Superfiliate doesn't offer. Archive's Competitor Insights surface the complete influencer partnership ecosystem of competing brands—revealing which creators they're activating, how frequently they're posting, and what content themes are being tested. You can track competitor campaigns across Instagram, TikTok, and YouTube with historical data going back up to two years. Superfiliate focuses on managing your own creator programs rather than competitive analysis. If you need to understand what's working in your category or identify creators who are already successful with similar brands, Archive's competitor intelligence gives you market-level visibility that Superfiliate's program management approach doesn't provide.

  • See how Archive’s intelligence will make you rethink how you run creator marketing

    Book a 30-minute demo and watch your current process automate in real time.

    Compare Archive across every other category of creator marketing software