Social Listening
Sentiment Analysis
AI UGC Search
24/7 Story Detection
Channel Coverage
Creator Activations
AI Creator Search
Creator Leaderboard
Gifting Campaigns
Brand Safety Vetting
Campaign Reporting
Usage Whitelisting
Trend Prediction
AI Generated Comments
Comment Reporting
Pricing model
Contract terms and features
Onboarding Process
Time to Implement
Support Services & Features
Compliance Features and Security Certifications
Plot is a content organization and community management platform that emphasizes creative asset curation and superfan identification through AI video social listening. It's positioned as an all-in-one workspace for saving, organizing, and collaborating on creative inspiration, with enterprise-tier access to social listening and community features. Archive, by contrast, is purpose-built for influencer marketing workflows: social listening, creator search and vetting, campaign activation, and performance reporting. While Plot treats social listening as one feature within a broader creative workspace, Archive's entire platform is architected around the creator marketing lifecycle. Plot requires enterprise contracts to access core listening and community features, whereas Archive offers creator search, UGC capture, and campaign tools across all tiers. For teams running influencer programs or managing creator partnerships at scale, Archive delivers faster creator discovery, more granular brand safety vetting, and integrated campaign tracking—eliminating the need to stitch together separate tools for listening, creator research, and performance measurement.
Plot's strengths center on creative asset management and team collaboration. The Creative Juicebox feature (saving content via desktop, mobile, or text) appeals to teams that need a lightweight way to collect inspiration across channels. The platform's AI object detection and voice mention tracking in social listening are technically solid—detecting spoken brand references without manual tagging is genuinely useful for catching untagged UGC. Plot's Community Hub identifies superfans and tracks creator milestones, which resonates with brands building long-term creator relationships rather than running one-off campaigns. The platform also reveals creator partnership history and product preferences, offering a form of brand safety due diligence. For creative teams or agencies managing multiple brands' content libraries, Plot's unified workspace and mobile-first design reduce friction in the inspiration-to-execution workflow. Pricing flexibility (free starter tier, $9-15/user/month for basic features) makes entry accessible for smaller teams.
Plot's architecture creates significant friction for influencer marketing teams. Social listening, community management, and AI creator insights are locked behind enterprise pricing with no public rate card—requiring sales conversations just to understand cost. This opacity makes budget planning difficult for mid-market brands. The platform lacks explicit creator discovery and vetting workflows: while AI Creator Insights show audience data and past partnerships, there's no mention of creator search filters, fraud detection, audience quality scoring, or brand safety scoring systems that influencer marketers rely on. Campaign activation and reporting are underdeveloped—Plot emphasizes relationship tracking and milestone monitoring but doesn't address briefing templates, contract management, deliverable tracking, or real-time campaign performance dashboards. There's no mention of usage rights automation, which Archive handles via one-click DM workflows, forcing teams to manage licensing separately. Plot's social listening covers TikTok, Instagram, and YouTube Shorts but lacks Stories detection (Archive captures Stories automatically). The platform also has no documented integrations, API access, or Shopify/ecommerce connectors, limiting its utility for DTC brands tracking UGC-to-revenue attribution. For teams running 10+ creator campaigns monthly, Plot's lack of native outreach tools, campaign templates, and performance automation means reverting to spreadsheets or external platforms for execution and reporting.
Fast-growing consumer brands love Archive
Before Archive, Allbirds couldn’t keep up with their UGC and had no reporting tools to support their sprawling influencer program.
Momofuku Goods gets significant social attention, but the team had no way to measure their program’s success until they got Archive.
Grüns is great at gifting, but they had no automated process for turning that flood of UGC into polished ad content until they started using Archive.
Ketone-IQ turned their best UGC into a plug-and-play e-commerce sales engine — without writing a single line of code — thanks to Archive.
Before Archive, Immi was going to have to hire two full-time marketing employees just to keep up with the viral pace of their UGC.
Fast-growing consumer brands love Archive
How POPFLEX Found Out Taylor Swift Wore Them through Archive
POPFLEX was trapped in IG notifications and manual spreadsheets. When they got Archive, they made it into a Taylor Swift song (just saying).
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Frequently Asked Questions
What's the difference between Archive and Plot for social listening?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Can Plot help with creator discovery and vetting like Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Plot offer campaign management and reporting features?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
How does Archive's social listening compare to Plot's enterprise-only video monitoring?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
Does Plot offer the same creator discovery and campaign management tools as Archive?
Archive doesn’t just track posts — it understands them. Our AI watches each video, listens to the audio, and reads captions to build true short-form intelligence — not just keyword matches or scraped mentions.
See how Archive’s intelligence will make you rethink how you run creator marketing
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