Koli offers three pricing tiers: a $199/month Starter plan for creator discovery and outreach, a $2,199+ per campaign End-to-End option for fully managed campaigns, and custom Monthly Budget Allocation for ongoing programs. Cost depends on whether you need DIY discovery tools, managed campaign execution, or continuous creator program scaling.

For brands comparing creator marketing platforms or building a 2026 creator budget, this guide covers what Koli does, how its pricing works, what industry context applies, and how Koli stacks up against Archive.

Key Takeaways

• Koli pricing includes three distinct tiers designed for different creator marketing needs.
• Starter Plan costs $199/month and includes creator discovery and outreach to up to 200 creators in your niche, delivering up to 20 interested creators ready to collaborate.
• End-to-End Campaigns start at $2,199 per campaign for fully managed creator collaborations or UGC delivery, with payment protection and money-back guarantees.
• Custom Monthly Budget Allocation is available for brands running ongoing, scalable creator programs with flexible budget distribution and priority execution.
• Koli is an execution layer, not self-service software. Its AI agents handle sourcing, vetting, outreach, negotiation, contracting, and content follow-ups across 430M creator profiles, according to Koli's website.
• For DTC and Shopify brands focused on UGC capture (automatically detecting tagged content, Stories, and untagged brand mentions), Archive offers a different approach starting at approximately $308/month.

Why Teams Research Koli Pricing

Brands searching for Koli pricing want to understand the cost structure for agentic creator marketing tools that position themselves as high-touch execution systems rather than self-service software. Pricing conversations previously required demos, but Koli now publishes its pricing structure at getkoli.co/pricing.

Three factors drive most of the research:

Understanding the pricing model creates budget clarity

Evaluating Koli against a shortlist when pricing models differ (subscription vs. per-campaign vs. custom) is easier when you understand the structure upfront.

Agentic creator marketing is a relatively new category

Koli's model puts AI agents in charge of creator sourcing, outreach, and follow-up on your behalf. That creates real questions about what you're actually paying for and how it compares to a standard SaaS subscription.

More alternatives are available than ever

The creator marketing industry continues rapid growth, with the majority of marketers planning to increase influencer budgets in 2026. Teams want to understand what Koli's model actually delivers before committing budget to the platform.

What Is Koli?

Koli is an agentic AI system for creator marketing, built for B2C brands running campaigns on Instagram, TikTok, and YouTube. The platform positions itself not as software your team operates, but as an AI crew that operates creator programs for you.

Koli's AI agents run the end-to-end creator workflow: discovery across 430M creator profiles, vetting, outreach, negotiation, contracting, and content follow-ups. Emily, Koli's AI campaign assistant, is described as a chat-based interface where marketers set campaign parameters and the agents handle execution, according to Koli's website.

The platform targets high-growth companies (consumer apps, AI products, DTC brands, and e-commerce operators) where creator marketing is a core acquisition channel but operational bandwidth is limited. Koli works with creators of all sizes and niches globally without requiring them to sign up to the platform.

Koli Key Features

• AI-powered creator sourcing across 430M creator profiles on Instagram, TikTok, and YouTube
• End-to-end workflow execution: vetting, outreach, negotiation, contracting, and content follow-ups via AI agents
• Emily, the AI campaign assistant, handles campaign setup and parameter configuration via chat
• Multi-market creator discovery without requiring creators to join the platform

Suitable For

High-growth B2C brands (consumer apps, AI products, DTC, and e-commerce) that want AI agents to run creator operations end to end without building a dedicated in-house ops function or agency relationship.

How Koli Pricing Works

Koli publishes three pricing tiers at getkoli.co/pricing, designed for different levels of creator marketing involvement:

Starter Plan: $199/month

Suitable for

Founders or small teams testing product-creator fit

Key Features:

• Koli vets and reaches out to up to 200 creators in your niche
• Access to up to 20 interested creators ready to collaborate
• Includes standard creator metrics for evaluation
• No long-term commitment (cancel anytime)

Summary

A low-cost, entry-level plan focused on creator discovery and initial outreach, without full campaign management.

End-to-End Campaign: Starting from $2,199 per campaign

Suitable for

Brands that want a fully managed creator campaign

Key Features:

• Koli handles the entire campaign process (influencer collaboration or UGC delivery)
• You retain control by approving creators and content
• Includes contract management and payouts
• Payment protection: Pay only when satisfied with selected creators
• Money-back guarantee if delivery is late

Summary

A done-for-you service where Koli manages execution while you oversee approvals. Pricing is per campaign, not subscription-based.

Monthly Budget Allocation (Custom Plan)

Price

Custom pricing (based on allocated monthly budget)

Suitable for

Brands running ongoing, scalable creator programs

Key Features:

• Allocate a monthly budget for continuous creator campaigns
• Supports always-on collaborations
• Flexible distribution across UGC creators and influencers at different tiers
• Priority execution and faster turnaround vs one-off campaigns
• Ability to adjust budget over time

Summary

A retainer-style model for brands investing consistently in creator marketing, with more flexibility and speed.

What Factors Drive Koli's Cost

When evaluating Koli's pricing tiers, these factors typically shape which option makes the most sense:

Creator Volume and Activation Frequency

The Starter plan supports outreach to up to 200 creators and delivers up to 20 interested creators. Brands needing higher volume or more frequent activations should evaluate End-to-End campaigns or Monthly Budget Allocation, which scale to match program scope.

Campaign Complexity and Niche Requirements

Creator vetting across tight verticals (health, finance, specific languages, narrow demographics) requires more configuration and agent customization. Campaigns with complex brief requirements, usage rights, or exclusivity terms add operational scope that typically benefits from the End-to-End or Custom tiers.

Market and Language Coverage

Koli's creator database spans global markets. International campaigns that require outreach in multiple languages, local compliance review, or multi-market contracting represent a broader deployment scope than single-market programs, which may influence tier selection.

Onboarding and Dedicated Support

The Custom Monthly Budget Allocation tier typically includes dedicated support and priority execution. Brands running continuous programs benefit from faster turnaround and ongoing account management included in the custom tier.

Koli Pricing vs. Archive

Koli and Archive occupy distinct positions in the creator marketing stack. Koli is an execution layer: its AI agents source, vet, reach out to, contract, and follow up with creators on your behalf. The pitch is replacing manual ops with agents rather than giving you software to run yourself.

Social Listening

Archive's Social Listening focuses on a different primary workflow: automatically detecting every piece of content your community creates (tagged posts, Stories, and untagged brand mentions) and turning it into searchable, actionable data your team can use. Archive's AI watches video, listens to audio, and reads text, turning every detected post into searchable, brand-safe data through Smart AI Fields. Archive Radar detects your brand in posts even without tags, so untagged mentions surface automatically.

Creator Activations

Archive also includes Creator Activations: AI Creator Search, Brand Safety Vetting, Gifting and Campaigns, Creator Leaderboard, Usage and Whitelisting, and the Creator Search Agent. Where Koli replaces workflow with agents, Archive gives your team the visibility, search, and tools to run creator programs more effectively, capturing the content your creator programs generate and your broader community creates.

Archive Key Features

• Social Listening: detects tagged posts, Stories, and untagged brand mentions via Archive Radar across TikTok and Instagram.
• Creator Activations: AI Creator Search, Brand Safety Vetting, Gifting and Campaigns, Creator Leaderboard, Usage and Whitelisting, and Creator Search Agent.
• Social Flirting: Trend Prediction, AI-Gen Comments, and Comment Reporting to measure how engagement drives reach and EMV.
• Super Search: AI UGC search across all detected content by topic, product, or visual look.
• Smart AI Fields: AI auto-tags every detected post with product, campaign, sentiment, and custom fields your team defines.
• 100% tagged Instagram coverage, 98% TikTok coverage on monitored accounts.

Best For

DTC and Shopify brands whose primary need is detecting and managing user-generated content: automatically capturing everything their community posts, finding niche creators already talking about their brand, and proving ROI on creator content without manual tracking. Strongest fit when your team is manually screenshotting Stories, missing untagged mentions, or struggling to surface relevant creators beyond obvious discovery databases.

Final Verdict

No single platform wins every creator marketing use case. Here is how to evaluate:

• For high-growth brands that want AI agents to run creator operations (sourcing, vetting, outreach, contracting, and follow-up) without building an in-house creator ops function, Koli offers three pricing tiers at getkoli.co/pricing: Starter at $199/month for discovery, End-to-End campaigns at $2,199+ for managed execution, and Custom Monthly Budget Allocation for ongoing programs.
• For DTC and Shopify brands whose primary need is UGC capture (detecting everything your community posts including tagged content, Stories, and untagged brand mentions, finding niche creators already talking about your brand, and proving ROI without spreadsheet tracking), Archive was purpose-built for that use case. Archive starts at approximately $308/month.

Frequently Asked Questions

How much does Koli cost?

Koli publishes three pricing tiers: Starter at $199/month for creator discovery and outreach to up to 200 creators, End-to-End campaigns starting at $2,199 per campaign for fully managed execution, and custom Monthly Budget Allocation for ongoing programs with flexible budget distribution and priority execution.

What is Koli?

Koli is an agentic AI system for creator marketing. Its AI agents handle creator sourcing, vetting, outreach, negotiation, contracting, and content follow-ups across 430M creator profiles on Instagram, TikTok, and YouTube. Emily, Koli's AI campaign assistant, runs campaign setup via chat and the agents execute the full workflow.

Who is Koli built for?

Koli targets high-growth B2C companies (consumer apps, AI products, DTC brands, and e-commerce operators) where creator marketing drives acquisition but in-house ops bandwidth is limited. It works for both early-stage startups and larger enterprises wanting to scale creator programs without proportional headcount increases, according to Koli's website.

Is Koli pricing per user or per campaign?

Koli offers multiple pricing models: the Starter plan is $199/month (subscription), End-to-End campaigns are priced per campaign starting at $2,199, and the Custom Monthly Budget Allocation is based on your allocated monthly budget. The Starter plan does not price by user seat. Agentic tools that execute the workflow on your behalf price on output delivered (creators contacted, vetted, and activated per period), not internal team member count.

What are the alternatives to Koli?

The best Koli alternative depends on what your program primarily needs. Archive (~$308/month) fits DTC and Shopify brands that want to automatically capture all UGC, detect Stories and untagged brand mentions, and run creator discovery with AI-powered semantic search.