Knowing what your competitors are doing with creators can mean the difference between leading your market and playing catch-up. The right influencer marketing platform doesn't just help you manage your own creator programs—it shows you exactly which influencers your competitors are working with, what content is performing, and where the gaps in their strategy create opportunities for you.

Key Takeaways

• Archive leads for automatic content capture: Archive tracks 400% more content than competing platforms and detects Stories 24/7, ensuring you never miss what competitors' creators are posting.
• Different platforms excel at different competitor analysis tasks: HypeAuditor leads in budget analysis and fraud detection, Traackr dominates enterprise benchmarking, and Modash offers the largest creator database at 350M profiles.
• The market is growing fast: The influencer marketing industry is valued at $40.51 billion in 2026—making competitive intelligence increasingly valuable.
• Automation separates the best from the rest: Manual tracking means missed content, especially ephemeral Stories. The best platforms capture competitor content automatically before it disappears.

1) Archive — Best for Capturing Everything Your Community Posts

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for Competitor Analysis

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For brands running competitor analysis programs, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions.

Real Results:

• Ketone-IQ: 29% website revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including Allbirds, Notion, DoorDash, Uniqlo, and Momofuku. The platform connects to your social accounts in under 5 minutes with zero coding required and integrates directly with Shopify for e-commerce workflows.

2) HypeAuditor

HypeAuditor positions itself as the analytics-first option for competitor intelligence. The platform offers a 219M creator database spanning Instagram, TikTok, YouTube, Twitch, and X.

Best For

Teams that need detailed competitor budget analysis and fraud detection

Key Features

• Budget analysis: Track competitor influencer marketing spend, CPE (cost per engagement), and EMV
• Brand leaderboard: See rankings based on influencer marketing success within your category
• Fraud detection: Authenticity assessment to detect fake followers and engagement
• Viral campaign tracking: Identify which competitor campaigns are gaining traction

Pricing

Custom pricing available upon request

3) Sprout Social

Sprout Social acquired Tagger and now offers influencer marketing alongside its social media management suite. The platform provides a 30M influencer database with integrated social listening.

Best For

Enterprise teams already using Sprout Social for social media management

Key Features

• Unified social + influencer data: Combines social media management with creator tracking
• EMV benchmarking: Compare performance against brands simultaneously
• AI Assist for discovery: AI-powered creator recommendations
• Enterprise collaboration: Team workflows for larger organizations

Pricing

Influencer Marketing pricing upon request

4) Traackr

Traackr focuses on enterprise-scale competitive intelligence and relationship management.

Best For

Global enterprise brands with complex, multi-market creator programs

Key Features

• Brand Vitality Score: A proprietary metric blending visibility, impact, and brand trust
• Competitive benchmarking: Track competitor influencer strategies and benchmark performance against industry leaders
• Budget calculator: Estimate investment per creator based on historical performance
• Long-term relationship tracking: Monitor influencer collaboration history

Pricing

Pricing available upon request

5) CreatorIQ

CreatorIQ serves enterprise clients like CVS, Nestle, and Unilever with AI-powered analytics and predictive campaign performance.

Best For

Large enterprises with significant budgets and complex compliance requirements

Key Features

• Predictive analytics: AI models that forecast campaign performance
• Advanced brand safety: AI vetting for historic creator content
• Cross-platform tracking: Comprehensive coverage across major social platforms
• Enterprise reporting: Executive-grade dashboards for leadership

Pricing

Pricing available upon request

6) Modash

Modash leads on database size with 350M creator profiles—the largest in the industry. The platform can analyze any public profile, making it useful for broad competitor creator discovery.

Best For

Teams prioritizing creator discovery and database breadth over automated tracking

Key Features

• Massive database: Analyze creators your competitors work with, even niche micro-creators
• Natural language search: AI-powered discovery using conversational queries
• Fake follower detection: Quality checks to verify audience authenticity
• Affordable pricing: Accessible entry point for growing brands

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Starts at $14,700/year

7) GRIN

GRIN positions itself as the DTC leader with native Shopify integration and end-to-end creator relationship management.

Best For

DTC brands using Shopify who want integrated creator and e-commerce tracking

Key Features

• Shopify integration: Track competitor creators who drive e-commerce sales
• Relationship management: CRM-style tracking of creator partnerships
• Content management: Organize and repurpose creator content for ads

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

Frequently Asked Questions

What is the primary goal of competitor analysis in influencer marketing?

Competitor analysis helps you understand which creators drive results in your category, what content formats resonate with your shared audience, and where gaps in competitor strategy create opportunities for your brand.

How can AI tools enhance competitor analysis for influencer campaigns?

AI enables automatic content capture, untagged mention detection, and sentiment analysis at scale. Archive's AI, for example, watches video, listens to audio, and reads text to turn every detected post into searchable, brand-safe data.

What metrics should I focus on when analyzing a competitor's influencer strategy?

Track earned media value (EMV), engagement rates, share of voice, creator posting frequency, and content format distribution. Platforms like Archive provide campaign reporting that surfaces these metrics automatically.

Is competitor analysis only for large enterprises, or can SMBs benefit too?

SMBs often benefit most from competitor analysis because they can move faster on insights. Seeing which creators work for larger competitors—and identifying micro-creators those brands overlook—can level the playing field.

How often should I conduct competitor analysis for influencer marketing?

Monitor competitors continuously through automated tracking, but conduct deeper strategic reviews monthly or quarterly. This ensures you catch trending content while maintaining a longer-term view of competitive positioning.