WILD FI

WILD FI: Overview

WILD FI is a creative performance agency operating across Latin America, specializing in building sustainable long-term growth through brand value messaging. The agency operates on the fundamental belief that major problems in the world start with bad communication, and their purpose is to break that cycle.

Founded in Uruguay, WILD FI has evolved into a regional powerhouse with 8 offices spanning major Latin American markets. The agency combines data intelligence, content creation, strategic connections, and technology to deliver results for brands across diverse industries. Their operating model leverages design thinking and agile methodologies to create a unique approach to creative performance.

The agency emphasizes a full-funnel mindset, managing campaigns from initial research and insights through to real-time optimization. WILD FI has built significant momentum in recent years, earning over 100 creativity and effectiveness awards in the last two years alone while maintaining strong client retention rates and producing over 1,000 deliverables monthly for 100+ active brands.

WILD FI has distinguished itself through award-winning campaigns for major brands like UNICEF, Corona, AXE, Samsung, Volvo, and Itaú, earning recognition as Agency of the Year and Producer of the Year at IAB MIXX multiple times (2018, 2020, 2021, 2022) and ranking as the Top #2 Best Agency at the Effies Uruguay.

What Services Does WILD FI Provide?

WILD FI offers comprehensive creative performance services built around a four-phase methodology:

Research & Insights (Discover)

• Social media listening
• Market studies and analysis
• Consumer behavior research
• Trend identification
• Opportunity mapping
• Data-driven growth strategies

Strategy & Planning (Reframe)

• Strategic territory development
• KPI setting and objective definition
• Creative ideation
• Communications planning
• Investment planning
• Impact forecasting
• Data-driven approach development

Content & Production (Engage)

• Asset planning
• Content production
• Personalized messaging for specific audiences
• Full-funnel content development
• Platform-specific content adaptation

Optimization & Analytics (Optimize)

• Active listening and monitoring
• Real-time testing and evolution
• Performance analysis
• Campaign reporting
• Message optimization
• Efficiency measurement

Core Capabilities

• Data intelligence
• Content creation
• Strategic connections
• Technology integration
• Brand strategy
• Creative concept development
• Creative development
• Social and influencer marketing
• E-commerce solutions
• Media strategy
• Brand experience

What Industries Does WILD FI Serve?

WILD FI works with brands across a comprehensive range of industries throughout Latin America:

Consumer Goods & Lifestyle

• Alcohol & beverages
• Beauty & cosmetics
• Foods
• Home care
• Fashion & lifestyle

Technology & Communications

• Technology & IT
• Telecommunications
• E-commerce

Financial & Professional Services

• Finance & insurance

Transportation & Automotive

• Automotive

Media & Entertainment

• Entertainment
• Sports

Social Impact & Education

• NGOs
• Education
• Healthcare

The agency has developed particular expertise in consumer-facing brands and socially conscious campaigns, as evidenced by their award-winning work for organizations like UNICEF and cultural institutions.

What Brands Has WILD FI Helped?

WILD FI has partnered with leading brands across Latin America, creating campaigns that blend creativity with measurable performance:

Alcohol & Beverages

• Corona
• AB InBev
• Cusqueña

Beauty & Personal Care

• AXE
• L'Oréal
• CeraVe
• La Roche Posay

Financial Services

• Itaú
• Liberty

Automotive & Technology

• Volvo
• Samsung
• Lenovo

Telecommunications & Services

• Personal Paraguay
• TADA
• Abitab
• OCA

Consumer Goods

• OMO
• Santa Rosa

Healthcare

• Banmédica

Social Impact Organizations

• UNICEF
• UNFPA
• Techo
• Museo Histórico Nacional

Notable Campaign Highlights:

• Candibate (D1ANA): Award-winning campaign recognized as Best Local Idea Paraguay at El Ojo de Iberoamérica 2023
• The Return (Corona): Multi-discipline campaign featuring brand strategy, creative concept, and production
• Libertadoras (Museo Histórico Nacional): Cultural institution campaign highlighting historical figures
• New Old News (UNICEF): Social impact campaign for child rights organization
• Letter From An Amoral Person (Control): Creative development work
• Connected Fathers (Liberty): Insurance brand campaign
• Flavor Origins (Cusqueña): Beverage brand storytelling campaign

Key Differentiators

• Regional Latin American Leadership: 8 offices across major markets providing deep local expertise with regional scale
• Creative Performance Model: Unique operating approach combining design thinking and agile methodologies focused on measurable results
• Award-Winning Track Record: 100+ creativity and effectiveness awards in the last two years, including Agency of the Year honors
• Full-Funnel Approach: End-to-end campaign management from research through optimization
• Data-Driven Creativity: Integration of data intelligence, content, connections, and technology
• High Client Retention: Strong year-over-year client retention demonstrating consistent results
• Social Impact Expertise: Proven track record with NGOs and socially conscious campaigns alongside commercial brands
• Production Scale: 1,000+ monthly deliverables for 100+ active brands

‍