Archive vs Aspire

Your Aspire reports are missing up to 80% of your creator content.

Untagged posts and Stories that expire in 24 hours never reach Aspire. Archive captures both automatically, so the number you report is the real one.

Seven things that change on day one

Why teams choose Archive over Aspire

Automatic Capture

Every tagged post collected without a screenshot

Story detection

Caught and saved before the 24-hour clock runs out

Untagged mentions

Radar found 1.7M of them in a single month

Competitive intelligence

See which creators are posting for your rivals

Brand-safety vetting

Creator history reviewed before you commit budget

AI classification

Search your library by what's actually in the video

Five-minute setup

Connect your accounts and content starts arriving

Trusted by over 1K+ brands

What changes

Teams that stopped screenshotting

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Feature by feature

Feature by feature: what each platform actually captures

Aspire is built to run campaigns. Archive is built to capture content. Here's where that difference shows up.

Category
Content capture
Every tagged post across Instagram, TikTok and YouTube is collected automatically, 24 hours a day, with no one watching a feed.
Content tracking is manual. Your team finds the post, saves it, and logs it. Anything nobody sees doesn't make the report.
Untagged mentions
Radar reads the video, the audio and the on-screen text to find your brand in posts that never tagged you — 1.7M of them in a single month across the platform.
No untagged detection. If a creator posts about you without tagging you, it doesn't exist in your account.
Instagram Stories
Stories are detected and saved around the clock, including overnight and at weekends.
No Story capture before the 24-hour expiry. Whatever wasn't screenshotted is gone.
Competitive intelligence
Competitor Insights shows which creators are working with rival brands, what's performing for them, and how your EMV and impressions compare.
Not available. You can see your own program, not the market around it.
Brand-safety vetting
AI reviews a creator's posting history against your brand rules before you commit, and every rejection comes with a reason you can override.
Not available. Vetting a creator's history is a manual job, or an agency line item.
Finding content in your own library
Super Search takes a plain-language description — "happy child unboxing a toy" — or a reference image, and returns matching content in seconds.
No AI classification. Finding a specific piece of UGC means remembering who posted it.
Time to first content
Connect your accounts in under five minutes. Content starts arriving the same day.
Annual contracts from around $2,000/month, with onboarding measured in months.
*Where Aspire is genuinely stronger
Aspire runs a creator marketplace where influencers apply to your campaigns, holds Meta-approved first-party whitelisting for Facebook and Instagram ads, and ships a full product-fulfilment suite with Shopify inventory sync, shipment tracking and tiered affiliate commissions. If inbound creator applications and payment workflow are the job to be done, that's Aspire's ground. Plenty of teams run both.

See what Aspire is missing in your own channel

Thirty minutes. We'll connect your accounts and show you the posts and Stories you haven't seen.

Before and After

Before Archive, this was all manual

Before and after stories from real customers

Before Archive, Immi was about to hire two full-time marketing people just to keep pace with their UGC. They didn't. The team saves around 80 hours a week on content tracking.

Allbirds couldn't keep up with their UGC and had no reporting to support a sprawling influencer program. Now their manager reports to execs on how the program performs against competitors.

Grüns was good at gifting and drowning in what it produced — a flood of UGC with no route into polished ad content. Archive turned the flood into a rights-ready library.

Questions teams ask before they move

  • Do we have to leave Aspire to use Archive?

    No, and most teams don't at first. Aspire runs the campaign workflow — briefs, contracts, payments, marketplace applications. Archive captures everything that happens around it, including posts from creators who were never in your Aspire account. Plenty of brands run both and decide later

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  • How long does it take to get set up?

    Both, by design. Archie handles sourcing, outreach, negotiation, and reporting. You approve every creator and every piece of content before it goes live. Nothing ships without your sign-off.

    Both, by design. Archie handles sourcing, outreach, negotiation, and reporting. You approve every creator and every piece of content before it goes live. Nothing ships without your sign-off.

  • Aspire has AI creator search now. How is this different?

    Most teams fully hand sourcing over to Archie, others run Archive alongside an existing agency while they evaluate. Either way, Archive gives you the visibility layer neither an agency nor an in-house team can fully replace: everything happening in your channel, tagged or not.

    Most teams fully hand sourcing over to Archie, others run Archive alongside an existing agency while they evaluate. Either way, Archive gives you the visibility layer neither an agency nor an in-house team can fully replace: everything happening in your channel, tagged or not.

  • What about content from before we signed up?

    Instagram, Tiktok today, with X and Linkedin rolling out next.

    Instagram, Tiktok today, with X and Linkedin rolling out next.

  • Does this cover Stories?

    Yes. Archie screens every candidate for competitor conflicts, posting activity, and brand safety before anything reaches you, and every rejection comes with a reason you can override.

    Yes. Archie screens every candidate for competitor conflicts, posting activity, and brand safety before anything reaches you, and every rejection comes with a reason you can override.

  • Can we get usage rights through Archive?

    Yes. Archie screens every candidate for competitor conflicts, posting activity, and brand safety before anything reaches you, and every rejection comes with a reason you can override.

    Yes. Archie screens every candidate for competitor conflicts, posting activity, and brand safety before anything reaches you, and every rejection comes with a reason you can override.

    • Every Story You Miss Disappears in 24 Hours

    Book a 30-minute demo and we'll show you what Archive has already captured — including the posts you didn't know existed.