Twitter/X remains a powerful platform for real-time conversations, trending topics, and direct engagement between brands and their audiences. The global influencer marketing platform market size was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032. Finding the right creators and tracking their impact requires specialized tools that go beyond basic social media management. The best influencer marketing platforms offer social listening, creator discovery, and campaign reporting capabilities that help brands cut through the noise and prove ROI on their creator partnerships.

Key Takeaways

• Archive leads with AI-powered content detection: Archive's AI watches video, listens to audio, and reads text to turn every detected post into searchable, brand-safe data—making it easier to track creator mentions and measure campaign performance.
• Creator discovery databases matter: Top platforms offer access to databases ranging from 12M+ to 50M+ creators, enabling brands to find niche influencers beyond obvious choices.
• ROI measurement separates good from great: Leading platforms report outcomes like 90x faster campaign reporting and 14x ROI through proper attribution tracking.
• Brand safety vetting is essential: AI-powered brand safety checks against historic creator content protect brands from partnership risks across all platforms including Twitter/X.

1) Archive — Best for Capturing Everything Your Community Posts

Best For: Startups that want to track all tagged content automatically and prove creator ROI without manual spreadsheet work

Price: Custom pricing; book a demo for details

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for Startup Brands

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For startups running gifting programs or ambassador campaigns, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions.

Real Results:

• Ketone-IQ: 29% website revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including Allbirds, Notion, DoorDash, Uniqlo, and Momofuku. The platform connects to your social accounts in under 5 minutes with zero coding required and integrates directly with Shopify for e-commerce workflows.

2) Sprout Social

Sprout Social offers a unified platform combining influencer marketing with social media management capabilities. Following their acquisition of Tagger, the platform provides AI-powered topic-led discovery across Twitter/X and other platforms.

Best For

Enterprise teams wanting integrated social media management and influencer marketing in one platform.

Key Features

• AI-powered creator discovery with brand safety reports
• Unified reporting integrating influencer and owned social performance
• Partnership Ads functionality for paid amplification of influencer content

Pricing

Influencer Marketing pricing available upon request.

3) Brandwatch

Brandwatch positions itself as an enterprise influencer marketing solution with a 50M+ creator discovery database. The platform includes a unified influencer CRM handling contracts, payments, and data storage alongside real-time campaign tracking.

Best For

Fortune 500 companies and large enterprises requiring comprehensive influencer management at scale.

Key Features

• Massive creator database with advanced filtering
• Unified CRM for contracts, payments, and data storage
• Real-time campaign tracking with customizable reports

Pricing

Custom pricing available upon request.

4) Upfluence

Upfluence serves 1,600+ brands including Marriott, ASICS, and HelloFresh with a 12M+ creator database and AI-powered matching. The platform focuses heavily on eCommerce attribution and ROI measurement.

Best For

eCommerce brands focused on affiliate marketing and sales attribution.

Key Features

• Identifies existing customers who are influencers (reportedly 7x more likely to collaborate)
• Commerce-native promo code and attribution tracking
• One-click global payouts via Upfluence Pay

Pricing

Custom pricing with free tools available.

5) NeoReach

NeoReach offers enterprise-grade influencer marketing with 40+ advanced search filters including psychographic and income-level targeting. The platform emphasizes API integrations that allow merging with internal BI dashboards.

Best For

Enterprise teams requiring advanced targeting and integration with existing business intelligence systems.

Key Features

• Deep audience intelligence with psychographic targeting
• End-to-end workflow automation for large teams
• Real-time reporting with API-level scalability

Pricing

Custom pricing per campaign; Platform and API pricing upon request.

6) GRIN

GRIN positions itself as a "Creator Management Platform" with unlimited creator partnerships and deep eCommerce integrations. The platform includes GIA, an AI assistant for automated creator discovery and outreach.

Best For

DTC brands running large-scale influencer programs with Shopify or other eCommerce platforms.

Key Features

• Unlimited creator partnerships—no cap on influencers you can work with
• Direct integrations with Shopify, WooCommerce, Magento, and PayPal
• UGC library with automatic content capture including Stories

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

7) Modash

Modash offers SMB-friendly pricing while maintaining access to comprehensive creator discovery features. The platform focuses on making influencer marketing accessible to smaller teams and growing brands.

Best For

SMBs and growing brands that need solid creator discovery without enterprise-level pricing.

Key Features

• Creator discovery across major platforms including Twitter/X
• Audience analytics and engagement metrics
• Campaign tracking and performance reporting

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Custom pricing

8) CreatorIQ

CreatorIQ serves enterprise clients with advanced campaign management and creator intelligence capabilities. The platform emphasizes data-driven creator selection and performance measurement.

Best For

Large enterprises requiring sophisticated campaign management and creator intelligence at scale.

Key Features

• Enterprise-grade campaign management
• Advanced creator intelligence and vetting
• Comprehensive performance analytics

Pricing

Pricing available upon request.

9) Traackr

Traackr focuses on influencer relationship management with emphasis on long-term partnerships rather than one-off campaigns. The platform offers advanced analytics for measuring brand impact over time.

Best For

Brands building long-term influencer relationships and measuring sustained brand impact.

Key Features

• Influencer relationship management
• Brand impact measurement
• Advanced campaign analytics

Pricing

• Standard plan starts at $32,500/yr
• Plus plan starts at $55,000/yr
• Enterprise pricing upon request

10) Meltwater

Klear, now part of Meltwater, combines influencer marketing with broader media intelligence capabilities. The platform offers creator discovery alongside traditional PR and media monitoring.

Best For

Communications teams that need influencer marketing integrated with PR and media monitoring.

Key Features

• Integration with Meltwater's media intelligence suite
• Creator discovery and campaign management
• Media monitoring and sentiment analysis

Pricing

Custom quote upon request.

11) HypeAuditor

HypeAuditor specializes in influencer analytics and fraud detection, helping brands identify authentic creators with genuine engagement. The platform provides detailed audience quality metrics.

Best For

Brands prioritizing authentic engagement and needing to verify influencer credibility before partnerships.

Key Features

• Fraud detection and authenticity verification
• Detailed audience demographics and quality metrics
• Competitive benchmarking

Pricing

Custom pricing available upon request.

12) Later Influence

Later Influence (formerly Mavrck) combines influencer marketing with social media scheduling capabilities. The platform focuses on micro-influencer campaigns and user-generated content.

Best For

Teams already using Later for social scheduling who want integrated influencer capabilities.

Key Features

• Micro-influencer campaign management
• Integration with Later's social scheduling tools
• UGC collection and rights management

Pricing

Available in Platform, Services, and Platform+Services; pricing available upon request.

Frequently Asked Questions

What is the most effective way to find micro-influencers on Twitter/X?

The most effective approach combines AI-powered creator search with audience analytics. Platforms like Archive use AI Creator Search to find creators based on specific criteria including brands they've posted about, follower count, location, and content type. This helps brands discover nano-influencers who drive authentic engagement rather than running into the same creators repeatedly.

How can I measure the ROI of my Twitter/X influencer marketing campaigns?

Track metrics including earned media value (EMV), engagement rates, conversions, and follower growth attributed to specific campaigns. Archive's Campaign Reporting automates this process, showing what's working now and what to scale next. Leading platforms report outcomes like 14x ROI through proper attribution tracking.

What are the benefits of using an influencer marketing platform specifically for Twitter/X?

Dedicated platforms provide creator discovery databases, automated content capture, and campaign analytics that manual processes can't match. They replace the manual work of screenshotting posts, tracking in spreadsheets, and hunting through feeds. Brands using platforms like Archive save significant time through automation, with some reporting 80 hours saved per week on UGC management.

How does AI improve influencer marketing efforts on Twitter/X?

AI powers several critical functions including creator discovery that finds specific, niche creators rather than obvious influencers, content detection that captures posts even without direct tags, sentiment analysis that reveals how creators actually feel about your brand, and trend prediction that identifies which posts are likely to perform well. Archive's AI watches video, listens to audio, and reads text to turn detected posts into searchable, brand-safe data.

What should I look for in a Twitter/X influencer marketing tool for brand safety?

Look for AI-powered vetting that checks historic creator content against your brand's specific rules. This should include sentiment analysis, content moderation flags, and demographic signals. Archive's Brand Safety Vetting automates this process, checking creator history so legal and communications teams can trust partnerships before they launch.