Macro-influencers—creators with 100K to 1M+ followers—command significant reach and can drive substantial brand awareness for consumer brands. But managing campaigns at this scale requires more than spreadsheets and manual screenshots. The right creator marketing platform helps you find, vet, activate, and measure macro-influencer partnerships without the manual mess.

Key Takeaways

• Macro-influencer campaigns require enterprise-grade tools: Managing creators with 100K+ followers means juggling content capture, usage rights, brand safety vetting, and ROI measurement—all at scale.
• Archive leads for social listening and creator activations: Archive tracks 400% more content than competing platforms, with brands like Ketone-IQ seeing 29% website revenue increases.
• AI-powered discovery beats manual searches: Platforms with semantic search and lookalike features help you find creators who actually convert, not just the same big names you've seen before.
• Brand safety vetting is non-negotiable: AI that checks historic creator content against your rules protects your brand from legal and PR blowups.
• The market is growing fast: The global influencer marketing platform market size was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032, making the right platform choice more critical than ever.

‍Managing macro-influencer campaigns without the right platform means manual tracking, missed content, and unclear ROI. These 15 platforms help brands run creator marketing at scale—from discovery and vetting to activation and reporting.

1) Archive — Best for Capturing Everything Your Community Posts

Best For: Brands that want to track all tagged content automatically and prove creator ROI without manual spreadsheet work

Price: Custom pricing; book a demo for details

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for Macro-Influencer Brands

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For brands running macro-influencer programs or ambassador campaigns, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions.

Real Results:

• Ketone-IQ: 29% website revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including Allbirds, Notion, DoorDash, Uniqlo, and Momofuku. The platform connects to your social accounts in under 5 minutes with zero coding required and integrates directly with Shopify for e-commerce workflows.

2) CreatorIQ

CreatorIQ serves Fortune 500 companies including Disney, Unilever, Dell, and Ralph Lauren. The platform includes advanced fraud detection with audience health scoring.

Best For

Large enterprises managing global macro-influencer programs

Key Features

• Enterprise Creator Cloud with intelligent discovery
• Integration with Salesforce and Google Analytics
• Global payment management capabilities
• Advanced fraud detection with audience health scoring

Pricing

Pricing available upon request

3) Sprout Social Influencer Marketing

Sprout Social acquired Tagger to create a unified platform combining social media management with influencer marketing. The platform uses AI Assist for topic-based influencer discovery and includes Brand Fit Scores for vetting.

Best For

Brands wanting influencer marketing integrated with social management

Key Features

• AI-powered discovery based on brand fit vs vanity metrics
• Brand Safety Reports for compliance
• Partnership Ad permissions for amplification
• Unified social and influencer platform

Pricing

Influencer Marketing pricing available upon request

4) GRIN

GRIN focuses on building lasting influencer partnerships with strong e-commerce integration. The platform includes a Chrome extension for discovering influencers while browsing social media and integrates with Shopify, Magento, and WooCommerce.

Best For

DTC brands focused on long-term creator relationships

Key Features

• Influencer CRM with relationship tracking
• Product seeding and gifting workflows
• Automated contracts, payments, and reporting
• Chrome extension for easy discovery

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

5) Upfluence

Upfluence serves brands including Marriott, ASICS, and HelloFresh. The platform features AI-powered discovery across 12M+ creators and can identify existing customers as potential influencers.

Best For

Brands needing broad platform coverage and e-commerce integration

Key Features

• Upfluence Pay for one-click global payouts
• E-commerce integration with Shopify, WooCommerce, Magento, BigCommerce, Amazon
• Promo code generation compatible with major platforms
• Customer-to-influencer identification

Pricing

Custom pricing with free tools available

6) Aspire

Aspire offers a comprehensive database of 1M+ influencers with image-recognition AI for finding creators by content style. The platform is designed for emerging D2C to large enterprises.

Best For

Brands wanting access to massive influencer marketplaces

Key Features

• One of the largest influencer marketplaces
• Long-term relationship management tools
• Performance-based campaign optimization
• Image-recognition AI

Pricing

Pricing available upon request

7) Brandwatch Influence

Brandwatch offers a 50M+ global creator database and integrates with its broader Consumer Intelligence suite. Clients include Insta360, OnePlus, and Jack in the Box.

Best For

Brands wanting influencer marketing combined with social intelligence

Key Features

• Private influencer network creation
• Real-time campaign dashboards
• Centralized relationship management with contracts and payments
• Deep social intelligence integration

Pricing

Custom pricing available upon request

8) Traackr

Traackr emphasizes data-driven decision making with social media performance tracking, budget optimization tools, and audience authenticity analysis.

Best For

Data-driven marketers focused on ROI visibility

Key Features

• Social media performance tracking
• Budget optimization tools
• Governance and compliance tools for long-term partnerships
• Audience authenticity analysis

Pricing

• Standard plan starts at $32,500/yr
• Plus plan starts at $55,000/yr
• Enterprise pricing upon request

9) Viral Nation

Viral Nation offers VN Secure AI brand safety powered by Google Gemini, scanning text, video, audio, and imagery across 15 years of history.

Best For

Brands prioritizing risk management and compliance

Key Features

• CreatorOS for end-to-end campaign management
• Customizable risk parameters across 10+ safety categories
• 48-hour vetting turnaround with multilingual analysis
• AI brand safety powered by Google Gemini

Pricing

Pricing available upon request

10) InfluencerMarketing.AI (IMAI)

IMAI offers 300M+ creator profiles with filters, predictive analytics for campaign outcomes, and fake follower detection. Clients include Estée Lauder Companies and HERA Clothing.

Best For

Brands wanting AI-powered performance prediction

Key Features

• Predictive performance modeling before spending
• AI Influencer Summary and Top Performer Score
• Shopify and WooCommerce attribution tracking
• Fake follower detection

Pricing

Full feature set at $959/month; free trial available

11) Captiv8

Captiv8 provides access to 95% of influencers with 5,000+ followers. The platform includes AI-powered audience authenticity analysis and automated reporting dashboards.

Best For

International brands needing maximum creator coverage

Key Features

• World's largest influencer database
• Contract management and global payments
• AI-driven insights for brand alignment
• Audience authenticity analysis

Pricing

Custom pricing available upon request

12) Meltwater (Klear)

Meltwater acquired Klear to offer a 30M+ influencer database fully integrated with its media intelligence suite. The platform covers Instagram, TikTok, YouTube, Twitter, Pinterest, and blogs.

Best For

Brands combining influencer marketing with PR and media

Key Features

• Single portal for all influencer communication
• Multi-platform analysis
• AI-powered filters and smart tools
• Media intelligence integration

Pricing

Custom quote upon request

13) NeoReach

NeoReach serves enterprise clients including Walmart, PepsiCo, Toyota, Sephora, and L'Oréal. The platform offers influencer profiles with AI suggestions for best matches.

Best For

Fortune 500 companies and large-scale agency campaigns

Key Features

• Built for Fortune 500 and large-scale campaigns
• Custom API access for CRM integration
• Performance-based influencer scoring
• AI-powered matching

Pricing

Custom pricing per campaign; Platform and API pricing upon request

14) Later Influence

Later Influence (formerly Mavrck) serves major entertainment brands including Disney, Crocs, Express, and Netflix. The platform includes an Influencer Index for discovery and market research survey capabilities.

Best For

Entertainment and media brands

Key Features

• Ambassador and referral program tools
• Market research surveys with influencers
• CRM and e-commerce platform integration
• Influencer Index for discovery

Pricing

Available in Platform, Services, and Platform+Services; pricing available upon request

15) Modash

Modash offers a 350M+ influencer database with Shopify-native workflow automation for product shipping, coupon tracking, and affiliate sales.

Best For

Shopify brands wanting native integration

Key Features

• Real-time campaign monitoring without influencer sign-ups
• Bulk outreach and email sequencing tools
• Fake follower detection and audience verification
• Shopify-native workflows

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Custom pricing

Frequently Asked Questions

What is the difference between a macro-influencer and a micro-influencer?

Macro-influencers typically have 100K to 1M followers and offer broad reach for brand awareness campaigns. Micro-influencers (10K-100K followers) often deliver higher engagement rates but smaller audiences. The right choice depends on your campaign goals—reach vs engagement, awareness vs conversion.

How do macro-influencer marketing platforms help with content rights and usage?

Strong platforms include usage rights features that let you request permissions, track approvals, and repurpose creator content for ads. This eliminates manual DM requests and spreadsheet tracking.

Can these platforms integrate with my existing e-commerce and CRM systems?

Most enterprise platforms integrate with Shopify, WooCommerce, Salesforce, and other common tools. Archive integrates with Shopify for e-commerce functionality and provides API access for custom workflows.

What kind of ROI can I expect from investing in a macro-influencer marketing platform?

Results vary by brand and campaign type. Archive clients like Ketone-IQ saw 29% website revenue increases, while Immi saved 80 hrs/week on UGC management. Platforms that automate manual workflows typically save 30+ hours per week.

How important is AI in modern macro-influencer discovery and campaign management?

AI capabilities—from creator search and lookalike discovery to brand safety vetting and content categorization—separate modern platforms from manual tools. Archive's AI watches video, listens to audio, and reads text to turn every detected post into searchable, brand-safe data.

What are the typical costs associated with using macro-influencer marketing platforms?

Pricing ranges from $199/month for mid-market tools to custom enterprise pricing for Fortune 500 solutions. The right investment depends on your program scale, integration needs, and compliance requirements. Most platforms offer demos to help determine fit.