YouTube remains one of the most powerful channels for creator marketing, with 70% of viewers purchasing after seeing them featured in videos. The global influencer marketing platform market was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032. For brands managing creator programs across multiple platforms, the right influencer marketing platform can mean the difference between chaotic spreadsheet tracking and streamlined campaign execution.

Key Takeaways

• Archive leads for brands prioritizing content capture: Archive's social listening automatically detects tagged content across YouTube, Instagram, and TikTok, eliminating manual screenshot workflows and tracking 400% more content than competing platforms.
• Official YouTube integrations can streamline partnerships: Using Google-backed tools can simplify creator discovery and collaboration workflows by keeping key steps inside the YouTube ecosystem.
• There are solid entry points for smaller teams: Brands can start with lighter-weight tools and narrower feature sets before committing to a full influencer program stack.
• Enterprise-grade programs come with enterprise-grade costs: Larger orgs typically pay more for advanced analytics, global workflows, and payment/support infrastructure designed for high-volume campaigns.
• Authenticity checks are now expected: Fake follower and engagement detection has become a standard requirement, helping brands reduce wasted spend and avoid misleading performance metrics.

The platforms below range from budget-friendly tools to enterprise solutions, each addressing different aspects of YouTube influencer marketing—from creator discovery and content capture to campaign reporting and ROI measurement.

1) Archive — Best for Capturing Everything Your Community Posts

Best For: Startups that want to track all tagged content automatically and prove creator ROI without manual spreadsheet work

Price: Custom pricing; book a demo for details

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for Startup Brands

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For startups running gifting programs or ambassador campaigns, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions.

Real Results:

• Ketone-IQ: 29% revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including Allbirds, Notion, DoorDash, Uniqlo, and Momofuku. The platform connects to your social accounts in under 5 minutes with zero coding required and integrates directly with Shopify for e-commerce workflows.

2) Influencer Hero

Influencer Hero provides an all-in-one influencer marketing platform with YouTube-specific filters for subscriber count, niche, views, and engagement rate. The platform handles discovery, outreach, contracts, communication, and analytics in a single dashboard.

Best For

Brands and agencies running large-scale YouTube influencer campaigns

Key Features

• YouTube-specific database with advanced filtering options
• Real-time analytics tracking watch time, engagement, and conversions
• Influencer CRM for relationship management
• Campaign management from outreach to performance tracking
• End-to-end contract and communication tools

At $454/month (Standard plan, billed annually), this platform positions itself between budget tools and enterprise solutions. The YouTube exclusivity option ensures specialized features for brands focused specifically on YouTube rather than multi-platform campaigns.

Pricing

• Standard: $454/month annually; $519/month quarterly; $649 monthly
• Pro: $734/month annually; $839/month quarterly; $1,049 monthly
• Business: $1,743/month annually; $1,992/month quarterly; $2,490 monthly

3) YouTube BrandConnect

YouTube BrandConnect is Google's official influencer platform, providing direct access to YouTube data and algorithm insights unavailable through third-party tools. The platform connects brands with vetted creators who meet YouTube's quality standards.

Best For

Brands running native campaigns with vetted YouTube influencers

Key Features

• AI-powered creator matching based on audience, content, and performance
• Google Ads representative support for campaign optimization
• Automated contract and payment workflows built into YouTube ecosystem
• Cross-platform publishing capabilities for Shorts, Reels, and TikTok
• Content approval system before publishing

With access to nearly 500,000 influencers in the U.S., this platform offers unique Google Insights data. The AI matching algorithm leverages YouTube's proprietary data for precise brand-creator alignment.

The platform typically requires 150K+ subscribers for creator participation, making it a better fit for mid- to larger-audience creators than nano or micro creators.

Pricing

Prices vary per collaboration

4) GRIN

GRIN positions itself as the world's first Creator Management Platform, built specifically for long-term creator relationships rather than transactional campaigns. The platform covers discovery, product gifting, payments, and content analytics across YouTube and other platforms.

Best For

Brands wanting comprehensive creator relationship management beyond one-off campaigns

Key Features

• Creator discovery by audience demographics, engagement rates, location, and past collaborations
• Product gifting management for seeding campaigns
• Browser extension for real-time creator data while browsing social media
• Automated influencer payments and contract management
• Multi-platform database covering Instagram, YouTube, and TikTok

The platform's creator-first approach emphasizes building long-term partnerships. AI-powered suggestions help compile similar lists based on your top performers, making it easier to scale successful relationships.

Pricing

• Free trial available
• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

5) Upfluence

Upfluence combines influencer discovery with direct e-commerce integration, allowing brands to track actual sales generated from YouTube campaigns. The platform serves major clients including L'Oréal, Nestlé, and HP.

Best For

E-commerce brands and agencies looking to scale YouTube influencer outreach and track direct sales

Key Features

• YouTube influencer database with advanced demographic and engagement filters
• Direct integration with Shopify and WooCommerce for sales attribution
• CRM-style dashboard for managing outreach and negotiations
• AI assistant for automated message generation
• Influencer gifting with discount code management

The e-commerce ROI tracking sets Upfluence apart from platforms that only track engagement metrics. Direct sales attribution from YouTube videos helps prove campaign value to leadership.

Pricing

Custom pricing with free tools available

6) NeoReach

NeoReach uses over 400 data points per influencer for matching, going beyond basic channel stats to analyze audience behavior patterns. The platform has managed over $250 million in influencer campaigns for clients including Walmart, PepsiCo, and Toyota.

Best For

Large brands and agencies needing advanced analytics and AI fraud detection

Key Features

• Advanced YouTube filtering with 400+ data points per influencer
• AI fraud detection to identify fake followers and engagement
• Real-time analytics tracking views, watch time, CTR, and conversions
• API integration for connecting with existing marketing stack
• Optional full managed services for white-glove campaign execution

It emphasizes the depth of data analysis, with machine learning suggesting best influencers based on past performance.

Pricing

Custom pricing per campaign; Platform and API pricing upon request

7) Sprout Social

Sprout Social acquired Tagger and integrated influencer marketing capabilities into its established social media management suite. The platform now offers 30+ million profiles alongside scheduling, analytics, and listening tools.

Best For

Brands wanting unified social media management and influencer marketing in one platform

Key Features

• AI-powered influencer discovery using AI Assist technology
• Brand Fit Score for algorithmic brand-creator alignment
• Unified reporting measuring influencer campaigns alongside owned social content
• Brand safety reports for partner vetting
• End-to-end workflow management from outreach to execution

The 30-day free trial lets teams test before committing—unusual among enterprise platforms. Brands already using Sprout for social management can add influencer capabilities without switching tools.

Full value requires using the complete Sprout suite, which may not appeal to teams only needing influencer tools.

Pricing

Influencer Marketing pricing available upon request

8) Modash

Modash offers the largest database with 250+ million creator profiles across Instagram, TikTok, and YouTube. The platform focuses on discovery and analytics rather than full campaign management.

Best For

Brands needing massive influencer discovery and fake follower detection

Key Features

• 250M+ influencers analyzed across platforms including YouTube
• Advanced filtering by audience location, engagement rate, language, gender, and brand mentions
• Built-in fake follower detection audit tools
• Campaign monitoring in a single dashboard
• Lookalike discovery to find creators similar to top performers

Modash offers published pricing, while some platforms provide pricing through sales-assisted quotes. The platform can analyze any creator on major platforms, not just those in a pre-built database.

Pricing

• Essentials: $299/month or $199/month annually
• Performance: $599/month or $499/month annually
• Enterprise: Custom pricing

9) CreatorIQ

CreatorIQ analyzes over 1 billion accounts for creator discovery and provides enterprise-grade infrastructure for Fortune 500 brands managing thousands of creator relationships globally.

Best For

Large enterprise brands managing global creator programs

Key Features

• AI-powered creator discovery analyzing 1B+ social accounts
• Full lifecycle management including contracting, content approvals, and global payments
• Deep API integration with Salesforce, Google Analytics, and marketing stack
• Global payment infrastructure handling multiple countries and currencies
• Enterprise security built for Fortune 500 compliance requirements

CreatorIQ highlights large-scale account analysis for discovery, which may be particularly relevant for enterprise teams with broad creator sourcing needs. The deep marketing stack integrations (Salesforce, GA) make this ideal for enterprises with complex tech requirements.

Pricing and feature depth are geared toward enterprise teams; SMBs may want to evaluate budget and resourcing needs before choosing it.

Pricing

Pricing available upon request

10) Traackr

Traackr emphasizes long-term influencer relationship management over one-off campaigns. The platform includes custom influencer scoring, performance benchmarking, and brand safety evaluation tools.

Best For

Global brands focused on strategic, multi-year YouTube influencer relationships

Key Features

• Custom influencer scoring to evaluate creator-brand fit
• Performance benchmarking comparing ROI, reach, and cost per view across campaigns
• Brand safety tools evaluating creator's historical content and sentiment
• Spend tracking and budget monitoring across campaigns
• Influencer relationship management built for multi-campaign partnerships

The relationship-first approach optimizes for long-term partnerships rather than transactional collaborations. Custom scoring helps brands prioritize creators who align strategically, not just those with big numbers.

Traackr is oriented around relationship management and brand-led outreach, rather than a built-in creator marketplace.

Pricing

• Standard plan starts at $32,500/yr
• Plus plan starts at $55,000/yr
• Enterprise pricing upon request

11) Creator Hero

Creator Hero offers YouTube-native tools built specifically for the platform rather than adapted from multi-platform systems. Features include monetization calculators, fake subscriber detection, and shoppable storefronts.

Best For

Creators and small brands focused exclusively on YouTube growth

Key Features

• YouTube-centric storefronts for affiliate links, merch, and brand collaborations
• Monetization calculator to project earnings from sponsorships and affiliates
• Fake subscriber detection using credibility scoring and engagement analysis
• Engagement rate tracker analyzing true engagement per video and channel
• Campaign dashboard managing YouTube campaigns from pitch to payment

At $67/month, this is one of the more affordable serious YouTube platforms on our list. The earnings transparency tools help align brand and creator expectations before campaigns begin.

Pricing

• Basic: $95/month; $67/month annually
• Advanced: $200/month; $140/month annually
• Professional: $242/month; $181/month annually

12) LTK

LTK (formerly LIKEtoKNOW.it) operates an invite-only network of vetted lifestyle creators. The platform specializes in affiliate tracking and sales attribution from YouTube video links.

Best For

Lifestyle, fashion, and beauty brands working with YouTube creators on affiliate content

Key Features

• Affiliate tracking for sales attribution from YouTube video links
• Creator storefronts for shoppable product recommendations
• Historical performance data for campaign optimization
• Sales-driven analytics tracking views, clicks, and actual revenue
• Relationship management and campaign workflow tools

The vetted, invite-only network ensures quality over quantity for fashion and beauty brands. Strong focus on driving conversions through affiliate links rather than just awareness metrics.

Because it’s an invite/approval-based network, access is curated—useful for brands prioritizing vetted creators, with a narrower creator pool than open marketplaces.

Pricing

Free tools; LTK Connect tiers (Connect, Pro, and Scale) pricing upon request

13) IZEA

IZEA operates a marketplace model where brands post campaign briefs and creators apply, reversing the typical outreach dynamic. The platform offers both self-service and managed service options.

Best For

Brands managing both micro and macro YouTube campaigns with flexible budgets

Key Features

• YouTube influencer search with subscriber, engagement, and niche filters
• Integrated marketplace where creators apply to campaign briefs
• Performance dashboard tracking views, watch time, and cost per engagement
• Contract and payment management handled in-platform
• FTC compliance tools for branded content disclosure

The marketplace model attracts creators who actively want brand partnerships, potentially improving response rates. Flexible pricing from $6/month self-service to managed campaigns scales with your needs.

The free version has limited functionality—paid plans needed for core features.

Pricing

• Managed Services: Pricing upon request
• Creator Marketplace: Tiered plans start at $9/month or $6/month annually. Free tier available

Frequently Asked Questions

What features should I prioritize when choosing a YouTube influencer marketing platform?

Focus on your biggest pain point. If you're missing content creators post about your brand, prioritize social listening and content capture. If you struggle to find relevant creators beyond the obvious names, prioritize discovery features like AI search and lookalike matching. If proving ROI is the challenge, prioritize platforms with direct e-commerce integration or robust campaign reporting.

How can I measure the ROI of my YouTube influencer marketing campaigns?

Track metrics beyond vanity numbers. The best platforms connect creator activity to business outcomes—website traffic, conversions, and revenue. Archive's campaign reporting shows what's working now and what to scale next. Platforms like Upfluence integrate directly with Shopify for sales attribution. Always establish baseline metrics before launching campaigns.

Can AI help me find the right YouTube creators for my brand?

Yes. Archive's AI Creator Search finds creators using natural language queries (like "fitness influencers who mention protein supplements") and visual similarity matching. NeoReach uses over 400 data points per influencer for AI-powered matching. YouTube BrandConnect leverages Google's proprietary data for algorithmic creator recommendations.

How important is content capture and UGC management for YouTube influencer marketing?

Critical. Without automated content capture, teams spend hours screenshotting posts, organizing Google Drive folders, and updating spreadsheets. Archive tracks 400% more content than competing platforms, letting teams focus on strategy instead of manual tracking. This becomes especially important as your creator program scales.

Are there any free tools for managing YouTube influencer collaborations effectively?

Most serious platforms require paid plans, but some offer free tiers or trials. Creator Hero provides free YouTube money calculators and fake subscriber checks. Sprout Social offers a 30-day free trial. IZEA has a limited free version. For comprehensive management, expect to invest in paid tools as your program grows.

What's the difference between an influencer marketing platform and a social media management tool?

Influencer marketing platforms focus on creator discovery, outreach, relationship management, and campaign tracking for paid or gifted partnerships. Social media management tools focus on scheduling, publishing, and analyzing your own brand content. Some platforms like Sprout Social combine both capabilities. Archive bridges the gap by capturing all content about your brand—whether from creators, customers, or your own channels—in one place with competitor insights included.