Twitch has become a powerhouse for creator marketing, with 7.25 million streamers broadcasting content to highly engaged audiences. For brands looking to tap into gaming and live-streaming communities, finding the right influencer marketing platform can mean the difference between a successful campaign and wasted budget.

The challenge? Not all major platforms support Twitch. That leaves brands scrambling to find tools that understand live streaming analytics, gaming communities, and streamer partnerships.

Key Takeaways

• Twitch requires specialized platform support: Not all influencer marketing tools work with Twitch—look for platforms that explicitly list Twitch as a supported network and understand live streaming metrics.
• Gaming-exclusive platforms offer unique features: Platforms built specifically for gaming deliver specialized capabilities like attribution tracking for game installs and live stream ad placements that general platforms lack.
• Database size matters, but context matters more: A platform with 3.1 million creators may outperform one with 200 million general profiles when you need Twitch-specific reach.
• Brand safety is critical for gaming content: Twitch streams are live and unedited—platforms with AI-powered brand safety vetting help you avoid partnerships that could damage your reputation.
• Pricing varies dramatically: Options range from $199/month for mid-market tools to $50,000+ for enterprise agency services, so match your budget to your campaign scope.

The esports market was valued at $2.13 billion in 2022 and is projected to reach $7.46 billion by 2030, and brands that build relationships with the right Twitch creators now will have a significant advantage. The global influencer marketing platform market was valued at $20.24 billion in 2024 and is projected to grow to $70.86 billion by 2032. This guide breaks down the best platforms for running Twitch influencer campaigns, starting with tools that offer the strongest combination of social listening, creator discovery, and campaign management.

1) Archive — Best for Capturing Everything Your Community Posts

Best For: Brands running multi-platform creator campaigns who need to track everything their community posts in one place

Price: Custom pricing; book a demo for details

Archive is a creator marketing platform built for brands that are tired of missing Stories, screenshotting posts into Google Drive, and cobbling together campaign reports in Excel. The platform automatically captures, organizes, and manages user-generated content from Instagram, TikTok, and YouTube—including ephemeral content that disappears before you can track it.

Key Features:

• Social Listening: Detects and captures tagged content across Instagram and TikTok, including Stories that vanish in 24 hours
• Creator Search: Find creators by the brands they've posted about, follower count, location, and content type—including competitors' influencers
• Campaign Reporting: Live dashboards that show what's working, who your top performers are, and which creators to scale
• Brand Safety Vetting: Archive's AI checks historic creator content against your rules so legal and comms can trust your partnerships
• Smart AI Fields: Auto-tags posts with products, campaigns, sentiment, and custom fields you define

Why Archive Leads for Gaming Brands

What sets Archive apart is its ability to capture content that other platforms miss. Archive tracks 400% more content than competing platforms. For gaming brands running gifting programs or ambassador campaigns, this means no more content slipping through the cracks.

Standout Capability: Archive Radar—AI video social listening that detects your brand in posts, even without direct tags or mentions.

Real Results:

• Ketone-IQ: 29% revenue increase through Shoppable UGC Feeds
• Immi: Saved 80 hrs/week on UGC management
• She's Birdie: $10,000+/month saved on content creation
• Agency Eight: 40+ hours saved weekly
• Grüns: 650+ influencers managed in 1 hour/week

Archive serves 50,000+ brands including Allbirds, Notion, DoorDash, Uniqlo, and Momofuku. The platform connects to your social accounts in under 5 minutes with zero coding required and integrates directly with Shopify for e-commerce workflows.

Archive's strength lies in connecting the dots between Twitch content and the social platforms where that content spreads—because Twitch streamers rarely stay on one platform. They clip highlights for TikTok, post updates on Instagram, and upload VODs to YouTube.

• Competitor insights let you see what's working for other gaming brands
• Automated reporting saves 30+ hours per week on manual tracking
• Usage rights management built in for repurposing creator content

2) HypeAuditor

HypeAuditor offers a database of over 207.5 million influencer profiles with Twitch support, backed by fraud detection capabilities.

Best For: Brands that need deep analytics on creator authenticity before committing to partnerships

Key Features

• Database of 207.5+ million across Instagram, TikTok, YouTube, X/Twitter, and Twitch
• Audience Quality Score (AQS) with 95.5% fraud accuracy
• 35+ metrics for influencer vetting
• Coverage across five major platforms including Twitch

Pricing

Custom pricing available upon request

3) GameInfluencer

GameInfluencer positions itself as "the leader in gaming", connecting brands exclusively to gaming creators.

Best For: Game publishers and gaming hardware brands who need specialized attribution tracking

Key Features

• Gaming-only focus since inception—no dilution with lifestyle or beauty creators
• Integration with AppsFlyer, Adjust, Tune, and Kochava for attribution tracking
• Organic content licensing plus branded content creation
• Video production services for game trailers
• Supports Facebook, Instagram, X, YouTube, Snapchat, TikTok, and Twitch
• 3.1+ million creators in gaming network

GameInfluencer works with PC, console, and mobile games, making it versatile across the gaming ecosystem.

Pricing

Custom pricing per campaign

4) Viral Nation

Viral Nation combines agency services with proprietary software, delivering proven results for major gaming clients like Activision Blizzard, Krafton (PUBG), and Meta Quest.

Best For: Enterprise brands with $50K+ budgets running large-scale gaming campaigns

Key Features

• VN Secure™ AI-powered brand safety (won SXSW Innovation Award)
• CreatorOS proprietary software for campaign management
• Custom risk tolerance parameters for brand safety
• Access to 900+ creators in talent network

The results speak for themselves: Viral Nation achieved a 32% YoY subscription increase for Call of Duty League and generated 96 million impressions for Activision Blizzard Esports campaigns.

Pricing

Pricing available upon request

5) inStreamly

inStreamly takes a unique approach: automated micro-sponsorships that appear directly in live streams, claiming 100% view-through rate because the branded animations are unblockable.

Best For: Brands wanting guaranteed impressions during live Twitch streams

Key Features

• Branded animations that appear during live streams
• Click-through rates up to 10%
• 116,000+ streamers in the network
• Streamers earn per view regardless of audience size
• 410,000+ micro-sponsorships facilitated

Pricing

Custom pricing available upon request

6) Upfluence

Upfluence offers comprehensive influencer marketing with explicit Twitch support, plus deep e-commerce integrations for brands selling gaming merchandise or products.

Best For: E-commerce brands who need affiliate tracking alongside creator campaigns

Key Features

• Supports YouTube, Instagram, TikTok, Twitch, X/Twitter, Pinterest, and blogs
• ChatGPT-powered campaign management
• AI assistant for auto-generating outreach
• Direct creator payment from platform
• 12+ million creators via Creator Marketplace

Pricing

Custom pricing with free tools available

7) GRIN

GRIN excels at end-to-end automation for creator campaigns, including Twitch support and deep e-commerce integrations with BigCommerce, Shopify, WooCommerce, and Magento.

Best For: Brands running gifting programs who need automated tracking

Key Features

• Gia AI copilot runs affiliate programs automatically
• Lookalike tool for finding creators similar to top performers
• Supports Facebook, Instagram, TikTok, Twitter, Twitch, and YouTube
• End-to-end automation from discovery to payment

Notable clients include ColourPop, Skims, and Vera Bradley.

Pricing

• Free trial available

• Lite: $399/month
• Essentials: $699/month
• Growth: $1,149/month
• Complete: $1,799/month

8) CreatorIQ

CreatorIQ serves enterprise brands like CVS, Nestle, Unilever, Disney, and Airbnb with AI-powered semantic search and advanced fraud detection.

Best For: Enterprise brands with strict compliance requirements

Key Features

• Google AI integration for semantic creator search
• Active audience score measuring follower authenticity
• 3-year content history review for brand safety
• Supports Instagram, YouTube, TikTok, Facebook, Pinterest, and Twitch
• 22+ million creators in database

Pricing

Pricing available upon request

9) NeoReach

NeoReach offers both software and agency services, with proven Twitch campaign success including their NVIDIA campaign that generated 48.3 million impressions.

Best For: Brands wanting API access for custom integrations

Key Features

• Supports Instagram, TikTok, YouTube, Twitch, X/Twitter, Snapchat, and Facebook
• Dedicated gaming influencer lists for specific titles (Call of Duty, Counter-Strike)
• Access to 400+ endpoints for deep analytics
• Self-service API available
• NFT/blockchain gaming marketing expertise
• 5+ million creators in database

Notable clients include Airbnb, Honda, Walmart, and NVIDIA.

Pricing

Custom pricing per campaign; Platform and API pricing upon request

10) Wehype

Wehype has promoted 230+ games since 2016, specializing in activating multiple streamers simultaneously to push games to the top of Twitch charts.

Best For: Game publishers launching new titles who need coordinated streamer activations

Key Features

• "Boost" feature to engage hundreds of creators simultaneously
• Multiple content formats (Let's Play, Boost, Watch Party, Display)
• Cost per viewer hour and CPM pricing models

Pricing

Custom pricing available upon request

11) IMAI (InfluencerMarketing.AI)

IMAI offers one of the largest databases at 400+ million profiles with Twitch support at a more accessible price point than enterprise alternatives.

Best For: ROI-focused brands wanting predictive performance metrics

Key Features

• Performance Score predicting influencer conversion ability based on historical data
• Real-time revenue tracking for affiliate campaigns
• Creator earnings dashboard for transparency
• Supports Instagram, TikTok, YouTube, Twitch, and X

Notable clients include Coca-Cola, Samsung, and Huawei.

Pricing

Full feature set at $959/month; free trial available

12) Julius

Julius takes a unique approach by showing influencers' fees upfront in their profiles, reducing negotiation friction.

Best For: Brands wanting clear budget expectations before outreach

Key Features

• Human analysts review every profile combining judgment with data
• Covers Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, X/Twitter, and Twitch
• Athlete-influencer heritage ideal for competitive gaming/esports

Notable clients include Club Med, Dentsu, and New York Islanders.

Pricing

Pricing available upon request

13) Brandwatch

Brandwatch combines influencer marketing with social listening capabilities, making it strong for monitoring gaming community sentiment.

Best For: Brands needing community monitoring alongside creator campaigns

Key Features

• Social listening for monitoring gaming product reactions
• Multilingual campaign reporting
• White-labeled dashboards for reporting
• Private influencer network creation
• Supports Twitch, TikTok, Instagram, X, Facebook, and YouTube
• 30+ million influencers in database

Notable clients include Adidas, Estée Lauder, and KAYAK.

Pricing

Custom pricing available upon request

Frequently Asked Questions

What makes Twitch different from other social media platforms for influencer marketing?

Twitch centers on live streaming, which creates unique marketing dynamics. Viewers watch an average of 95 minutes per day—far longer than typical social media sessions. This extended engagement creates stronger parasocial relationships between streamers and audiences. The live format also means content is unedited and unpredictable. Brand mentions happen in real-time, making brand safety vetting more critical than on platforms with pre-recorded content. Additionally, Twitch's chat functionality enables direct community interaction during sponsored moments.

How can I find the right Twitch streamers for my brand's campaigns?

Start by defining your target audience and the gaming genres that align with your brand. Then use platforms with Twitch-specific filters to narrow by average concurrent viewers (more relevant than follower count for live streaming), primary game genres and content focus, audience demographics and location, and previous brand partnerships in similar categories. Tools like Archive's Creator Search and HypeAuditor let you filter by brands creators have mentioned, helping you find streamers already talking about products in your category.

What are the key metrics to track for Twitch influencer marketing ROI?

Beyond standard engagement metrics, Twitch campaigns should track average concurrent viewers during sponsored segments, peak viewership during brand mentions, chat engagement (messages per minute during sponsored content), clip creation (viewers saving branded moments), cross-platform amplification (TikTok clips, YouTube VODs), and attribution (use tracking links or promo codes for conversions). Platforms like Archive provide campaign reporting that rolls up these metrics into actionable dashboards.

Can influencer marketing platforms help with brand safety on Twitch?

Yes, but capabilities vary significantly. Enterprise platforms like CreatorIQ and Viral Nation offer AI-powered content scanning that reviews years of creator history. Look for platforms that provide historical content review (minimum 2-3 years), audience authenticity scoring, sentiment analysis of creator content, and customizable brand safety parameters. Archive's Brand Safety Vetting checks historic creator content against your specific brand rules before you commit to partnerships.

How do brands manage usage rights for content created by Twitch streamers?

Most platforms include usage rights management that lets you request permission to repurpose creator content for ads, social media, or your website. The process typically involves identifying top-performing content from campaigns, sending automated usage rights requests through the platform, tracking approval status, and downloading approved content in ad-ready formats. Archive's usage rights workflow streamlines this process, with some brands seeing high acceptance rates on requests.

Is it necessary to work with only top-tier Twitch streamers for effective campaigns?

Working with mid-tier or smaller streamers often delivers strong results. Smaller streamers frequently have higher engagement rates with more responsive chat communities, stronger trust relationships with audiences, more authentic sponsorship integrations, and lower costs per impression. Platforms like inStreamly specifically enable micro-sponsorships where even streamers with modest audiences can participate in brand campaigns. The key is matching creator audience quality to your goals, not chasing the biggest names.