What is EMV?

1. Our media value measures the performance of content in monetary terms.  
2. One of the biggest challenges faced in influencer and community programs is measuring performance accurately. While metrics like impressions and engagements are tracked, it's challenging to make direct comparisons across platforms like Instagram and TikTok due to various post types.
3. By utilizing a proprietary machine learning algorithm, key factors such as engagement, post type, and audience size are taken into account to calculate a dollar value for earned media value. This method can be applied in various scenarios like internal benchmarking and comparing different campaigns.
4. The dollar value can also be interpreted as the potential cost for comparable engagements and impressions in traditional campaigns like TV ads or meta campaigns.

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